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Eveolution: The Eight Truths of Marketing to Women
  • Eveolution: The Eight Truths of Marketing to Women

  • ISBN13:9780786865239
  • 出版社:Hachette Books
  • 作者:Faith Popcorn; Lys Marigold
  • 裝訂:精裝
  • 規格:24.8cm*16.5cm*3.2cm (高/寬/厚)
  • 出版日:2000/06/01
定  價:NT$873元
優惠價: 79690

絕版無法訂購

商品簡介

作者簡介

The best-selling author of Clicking predicts the future of American business as she emphasizes the ever-growing significance of women in a successful marketing campaign, drawing on case studies, cultural trends, statistical data, and interviews to present eight key truths about marketing to women. 150,000 first printing. $250,000 ad/promo.
Faith Popcorn is an acknowledged top forecaster of consumer trends, and a key advisor to many Fortune 500 companies. She is the founder of Faith Popcorn's BrainReserve, a New York-based marketing consultancy whose clients include Bell Atlantic, BMW, Cigna, GE Capital, Hasbro, IBM, Lipton, McDonald's, Nabisco, and Procter & Gamble. She is also the author of the national bestseller The Popcorn Report and co-author of the national bestseller Clicking. An internationally known speaker on consumer trends, Popcorn lives in New York City and Wainscott, NY, with her daughter, g.g.

Lys Marigold was BrainReserve's Creative Director for twelve years and is the mother of five-year-old Sky Qi. She co-created The Popcorn Report and co-authored Clicking. When she's not winging the globe from Petra, Jordan, to Beirut, Lebanon, to Istanbul, Turkey, to Shanghai, China, fulfilling her passion for archaeology and travel, she resides in East Hampton, NY, and occasionally New York City. She's currently at work on three books: Ancient Games, The Art of Change, and The Homelife of Slugs.

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