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無庫存,下單後進貨(採購期約45個工作天)
Exploring Marketing Research
定  價:NT$12478元
可得紅利積點:374 點

無庫存,下單後進貨(採購期約45個工作天)

商品簡介

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.

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