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無庫存,下單後進貨(採購期約45個工作天)
Essentials of Marketing Research
定  價:NT$8052元
優惠價: 97247
可得紅利積點:217 點

無庫存,下單後進貨(採購期約45個工作天)

商品簡介

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

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