Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Future
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When you buy a red car, suddenly red cars appear everywhere, because you're focusing on red cars. In other words, you get more of what you focus on. Author Goodrich, a radio, television, and film host, shows how readers can use this simple principle to focus on positive outcomes in their own lives, and how teams and organizations can use these tools to build organizational cultures in which employees achieve breakthrough results. The book includes real-life stories, exercises, and a free online toolkit with 12 templates for focusing desires. The online component also offers activities, cell phone apps, a screensaver, audio stories, and reminder cards. Goodrich is co-owner of a content company that produces books, digital stories, and speaking and production tours. Annotation c2011 Book News, Inc., Portland, OR (


Laura Goodrich specializes in the field of workplace dynamics and relationships. She has twenty-five years of professional experience, fifteen of which she has spent as a corporate trainer, coach, consultant, and speaker. She has a degree in Training and Organizational Development from The University of Minnesota and has received coach training from both the Corporate Coach University and the Coaches Training Institute. Laura is co-owner of an integrated content company that specializes in authoring and producing videos, documentaries, television series, speaking and coaching. She is also an active member of the National Speakers Association and ASTD.