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SCENARIO PLANNING IN ORGANIZATIONS
定  價:NT$1240元
優惠價: 5620
可得紅利積點:18 點

庫存:1

商品簡介

作者簡介

Chermack (organizational performance and change, Colorado State U.) discusses the complexities of the scenario planning method and its theoretical basis, and outlines a five-step planning system. The author also offers guidance for structuring, managing and initiating scenario projects, as well as for assessing their impact. The book is illustrated and includes extensive references. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)

Thomas J. Chermack is Assistant Professor in Organizational Performance and Change and Director of the Scenario Planning Institute at Colorado State University. He is also the founder and managing partner of Chermack Scenarios. He has facilitated scenario projects in companies such as Cargill, Saudi Aramco, General Mills, Motorola, and many others.

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