商務英語綜合教程：學生用書 第四冊（簡體書）

《商務英語綜合教程》共分四冊，每冊12個單元，內容包括經濟、管理、國際法和跨文化四大模塊，每單元均由TextA、TextB、Text C及相關練習組成。Text A側重商務詞匯、語法知識及篇章理解。Text B著力培養學生的商務英語口語和寫作能力等交際能力。TextC主要是提高學生的聽力技能和人文底蘊。本套教材主要適用于全日制商務英語專業或者英語(商務英語方向)專業的一二年級大學生，也可作為全日制非英語專業學生的選修課教材或行業培訓教材。教材分學生用書和教師用書。

Unit One　Franchise Business
　Text A Making Your Franchise the Next McDonalds
　Text B Case Study: 25 Years of Franchising in Ireland
　Text C Franchising -- A Safe Haven in Tough Times
Unit Two　The Real Estate Business
　Text A Finding Good Deals in Real Estate
　Text B Getting Started Right in Real Estate Investing
　Text C Worlds Priciest Cities to Own a Home
Unit Three　Security in E-commerce Era
　Text A OECD: Providing Consumer Protection in Electronic Commerce
　Text B Case Study: MFP Security -- How the IT Guy Is Becoming the Security Guy
　Text C A New Era of Attacks
Unit Four Credit Card
　Text A How Credit Cards Work
　Text B The New Rules of Credit Cards
　Text C OECD Warns Protectionism will Worsen Financial Crisis
Unit Five　Creation of Corporate Culture
　Text A From Factory to Family: The Creation of a Corporate Culture
　Text B Case Study: IBM Finds Profit in Diversity
　Text C Become a Company That Invents New Ideas
Unit Six Cultural Difference in Business
　Text A Advice on Cross-cultural Business
　Text B Case Study: Cultural Differences Complicate a Georgia Drug Sting Opera
　Text C The Impact of Culture on Branding
Unit Seven　Mergers & Acquisitions
　Text A Want to Orow? Think Merger
　Text B M & A Execution -- A Case Study on Deals That Went Wrong
　Text C 2009: A Busy Year for Mergers and Acquisitions in China
Unit Eight　Telecommuting
　Text A Telework
　Text B Case Study: Making Telecommuting Work
　Text C Potential Drawbacks of Telework
Unit Nine　Business and Customer-centeredness
　Text A Daily Life, Not Markets: Customer-centered Design
　Text B Reebok and Its Customization Strategy
　Text C Secrets of Silk Production
Unit Ten Business Ethics
　Text A Business Ethics
　Text B Corporate Ethics: Right Makes Might
　Text C Can I Ask for More Money?
Unit Eleven Corporate Social Responsibility
　Text A Competitive Advantage and Corporate Social Responsibility
Text B Nestlcs Milk District Model: Economic Development for A Value-added Food Chain and Improved Nutrition
　Text C The New Business
Unit Twelve Piracy
　Text A A Nation of Pirates: Panicked by Digital Plunder, the Entertainment Industry Fights Back
　Text B Battles against Music Piracy: Recording Industrys Campaign against Internet Piracy in China
　Text C Piracy Issue at APEC