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商品簡介
本書分為7章59個單元300多個情景小標題，系統地展示商務接待、市場營銷、有關展會、對外貿易、商務談判、商務會議、人力資源等場合使用的各種語句，方便大家隨查隨用。本書是此套書的"線"，通過經緯交錯的"線"精心編織成"網"，可將商務場景下所有可能會遇到的實戰經典句"一網打盡"！本書可供外貿工作者、職場白領和欲參加BEC、托業等商務考試的人士學習參考。
目次
Chapter 1 Business Reception 商務接待
Unit 1 Picking Up the Client at the Airport機場接人／001
Unit 2 Accommodating the Client安排住所／006
Unit 3 Factory Tours參觀工廠／009
Unit 4 Entertaining the Client款待客戶／013
Unit 5 Presenting Gift禮尚往來／018
Unit 6 Seeing Off the Client送別客戶／020
Chapter 2 Business Marketing 市場營銷
Unit 1 Market Research市場調研／022
Unit 2 Advertising and Promotion廣告宣傳／025
Unit 3 Product Launch產品發布／031
Unit 4 Promoting Sales產品促銷／034
Unit 5 After-Sale Service售后服務／041
Unit 6 Sale and Distribution銷售情況／045
Chapter 3 About Exhibition 有關展會
Unit 1 Planning an Exhibition會展籌劃／047
Unit 2 Preparation for Exhibition展前準備／049
Unit 3 Reception at the Hall展臺接待／057
Unit 4 After the Show展后事宜／063
Unit 5 Attending the Trade Show參加外展／067
Chapter 4 Foreign Trade 對外貿易
Unit 1 Establishing Business Relations建立商貿關係／069
Unit 2 Calling for Bids and Tenders招標與投標／074
Unit 3 Inquiry，Quotation and Counter-Offer詢盤、報盤和還盤／079
Unit 4 Order and Delivery訂購與交貨／084
Unit 5 Logistics and Transportation物流運輸／091
Unit 6 Barter Trades易貨貿易／094
Unit 7 Compensation Trade補償貿易／096
Unit 8 Processing Trade加工貿易／102
Unit 9 Trade Mark，Copyright and Patent商標、版權和專利／105
Unit 10 Letter of Credit信用證／110
Unit 11 Credit and Financing信貸與融資／115
Unit 12 Customs Entries and Duties海關申報及關稅／120
Unit 13 Import and Export進口與出口／125
Chapter 5 Business Negotiation 商務談判
Unit 1 Price價格／129
Unit 2 Quality and Quantity質量和數量／135
Unit 3 Commission傭金／138
Unit 4 Packing包裝／142
Unit 5 Agency代理／147
Unit 6 Insurance保險／152
Unit 7 Shipment裝運／156
Unit 8 Payment支付／162
Unit 9 Technology Transfer技術轉讓／166
Unit 10 Contract Terms合同條款／172
Unit 11 Establishing Joint Venture合資企業／180
Unit 12 Claims索賠／185
Unit 13 Arbitration仲裁／192
Unit 14 Inspection商品檢驗／199
Chapter 6 Conference and Meeting 商務會議
Unit 1 Arranging for the Meeting安排會議／203
Unit 2 Setting Agenda設定議程／206
Unit 3 Beginning the Meeting會議開始／208
Unit 4 Free Discussion會議討論／214
Unit 5 Presentation演講／222
Unit 6 Closing the Meeting結束會議／228
Unit 7 After the Conference會后事務／231
Unit 8 Making Appointment訂約會／234
Chapter 7 Human Resources 人力資源
Unit 1 Employment and Interviewing求職面試／239
Unit 2 Signing an Employee Contract簽訂勞動合同／262
Unit 3 Staff Training員工培訓／264
Unit 4 Promotion and Demotion升職與降職／268
Unit 5 Personnel Transfer人事調動／273
Unit 6 Fire，Quit and Retirement解雇、辭職與退休／276
Unit 7 Salary and Bonus 工資與獎金／285
Unit 1 Picking Up the Client at the Airport機場接人／001
Unit 2 Accommodating the Client安排住所／006
Unit 3 Factory Tours參觀工廠／009
Unit 4 Entertaining the Client款待客戶／013
Unit 5 Presenting Gift禮尚往來／018
Unit 6 Seeing Off the Client送別客戶／020
Chapter 2 Business Marketing 市場營銷
Unit 1 Market Research市場調研／022
Unit 2 Advertising and Promotion廣告宣傳／025
Unit 3 Product Launch產品發布／031
Unit 4 Promoting Sales產品促銷／034
Unit 5 After-Sale Service售后服務／041
Unit 6 Sale and Distribution銷售情況／045
Chapter 3 About Exhibition 有關展會
Unit 1 Planning an Exhibition會展籌劃／047
Unit 2 Preparation for Exhibition展前準備／049
Unit 3 Reception at the Hall展臺接待／057
Unit 4 After the Show展后事宜／063
Unit 5 Attending the Trade Show參加外展／067
Chapter 4 Foreign Trade 對外貿易
Unit 1 Establishing Business Relations建立商貿關係／069
Unit 2 Calling for Bids and Tenders招標與投標／074
Unit 3 Inquiry，Quotation and Counter-Offer詢盤、報盤和還盤／079
Unit 4 Order and Delivery訂購與交貨／084
Unit 5 Logistics and Transportation物流運輸／091
Unit 6 Barter Trades易貨貿易／094
Unit 7 Compensation Trade補償貿易／096
Unit 8 Processing Trade加工貿易／102
Unit 9 Trade Mark，Copyright and Patent商標、版權和專利／105
Unit 10 Letter of Credit信用證／110
Unit 11 Credit and Financing信貸與融資／115
Unit 12 Customs Entries and Duties海關申報及關稅／120
Unit 13 Import and Export進口與出口／125
Chapter 5 Business Negotiation 商務談判
Unit 1 Price價格／129
Unit 2 Quality and Quantity質量和數量／135
Unit 3 Commission傭金／138
Unit 4 Packing包裝／142
Unit 5 Agency代理／147
Unit 6 Insurance保險／152
Unit 7 Shipment裝運／156
Unit 8 Payment支付／162
Unit 9 Technology Transfer技術轉讓／166
Unit 10 Contract Terms合同條款／172
Unit 11 Establishing Joint Venture合資企業／180
Unit 12 Claims索賠／185
Unit 13 Arbitration仲裁／192
Unit 14 Inspection商品檢驗／199
Chapter 6 Conference and Meeting 商務會議
Unit 1 Arranging for the Meeting安排會議／203
Unit 2 Setting Agenda設定議程／206
Unit 3 Beginning the Meeting會議開始／208
Unit 4 Free Discussion會議討論／214
Unit 5 Presentation演講／222
Unit 6 Closing the Meeting結束會議／228
Unit 7 After the Conference會后事務／231
Unit 8 Making Appointment訂約會／234
Chapter 7 Human Resources 人力資源
Unit 1 Employment and Interviewing求職面試／239
Unit 2 Signing an Employee Contract簽訂勞動合同／262
Unit 3 Staff Training員工培訓／264
Unit 4 Promotion and Demotion升職與降職／268
Unit 5 Personnel Transfer人事調動／273
Unit 6 Fire，Quit and Retirement解雇、辭職與退休／276
Unit 7 Salary and Bonus 工資與獎金／285
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