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魅麗。花火原創小說66折起
大學商貿英語談判教程(第二版)(簡體書)
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大學商貿英語談判教程(第二版)(簡體書)

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定  價:NT$ 180 元
優惠價:87157
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無庫存,下單後進貨(採購期約45個工作天)
可得紅利積點:4 點
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目次

商品簡介

本教程系大學本科商貿英語談判教學用書(配有參考譯文和答案),集商貿談判的基本概念、理論知識及實踐技巧為一體,涉及商貿活動的各大環節。

本教程具有以下三個方面的特點:商貿理論與英語學習有機結合;成功談判與提高英語會話能力相輔相成;將商貿理論和談判技巧植入實例之中。另外,在本教程再版之際,根據學習者反饋的信息,作了必要的修訂,給出了課文、對話、案例等的參考譯文,也對課文后提出的相關問題作了引導性的回答。

目次

PART ONE TEXTS
 Unit One
Lesson One Introduction
SectionⅠ Readings
Article1 Introduction to Negotiation
Article2 Impressive Behavior
SectionⅡDialogs
Dialog1 Introducing
Dialog2 Receiving A Call
SectionⅢ Exercises
Mini Case1 Introducing the Firm to the Potential Customer
Mini Case2 Finding A Suitable Chinese Tourism Agency
Lesson Two Reception
SectionⅠ Readings
Article1 Negotiation ProcessⅠ
Article2 At the Airport
SectionⅡDialogs
Dialog1 Meeting the Potential Customer
Dialog2 Arriving at the Hotel
SectionⅢ Exercises
Mini Case1 Meeting at the Airport
Mini Case2 On theWay to the Hotel
Lesson Three Visiting A Factory
SectionⅠ Readings
Article1 Negotiation ProcessⅡ
Article2 The Physical Preparation
SectionⅡDialogs
Dialog1 Showing Around the Factory
Dialog2 Visiting theWorkshop
SectionⅢ Exercises
Mini Case1 Showing Around the Plant
Mini Case2 Showing Around the Offices
Lesson Four ExhibitionⅠ
SectionⅠ Readings
Article1 Negotiation ProcessⅢ
Article2 What Exhibitors Are Thinking
SectionⅡDialogs
Dialog1 Talking with the Organizer
Dialog2 Making A Telephone Call
SectionⅢ Exercises
Mini Case1 Receiving A Letter of Invitation
Mini Case2 Trying to Know More About the Show
Lesson Five ExhibitionⅡ
SectionⅠ Readings
Article1 Negotiation ProcessⅣ
Article2 Exhibition Booths
SectionⅡDialogs
Dialog1 Planning to Participate in An ExhibitionⅠ
Dialog2 Planning to Participate in An ExhibitionⅡ
SectionⅢ Exercises
Mini Case1 Participating in An Indian Trade Fair
Mini Case2 Discussing AboutA Decorating Project
Lesson Six MarketingⅠ
SectionⅠ Readings
Article1 Integrative Negotiation and Distributive Negotiation
Article2 Seven Decision-Making Biases
SectionⅡDialogs
Dialog1 Introducing A New ProductⅠ
Dialog2 Introducing A New ProductⅡ
SectionⅢ Exercises
Mini Case1 Wanting to SellNew Products
Mini Case2 Talking Abou tOpening An Outlet
Lesson Seven MarketingⅡ
SectionⅠ Readings
Article1 How to NegotiateⅠ
Article2 Negotiation Dilemma
SectionⅡDialogs
Dialog1 Discussing AboutA TV CommercialⅠ
Dialog2 Discussing AboutA TV CommercialⅡ
SectionⅢ Exercises
Mini Case1 Talking About theWays to Design and Make A New TV Commercial
Mini Case2 Discussing About theWays to Launch An AdvertisementCampaign
Lesson Eight Logistics
SectionⅠ Readings
Article1 How to NegotiateⅡ
Article2 Why Outsourcing Isnt Always the Best Answer
SectionⅡDialogs
Dialog1 Discussing About the OutsourcingⅠ
Dialog2 Discussing About the OutsourcingⅡ
SectionⅢ Exercises
Mini Case1 Talkingwith A Potential Customer
Mini Case2 Introducing the Firms
……
PART TWO REFERENTIAL TRANSLATIONS AND ANSWERS
附錄 Background know ledge
參考文獻

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優惠價:87 157
無庫存,下單後進貨
(採購期約45個工作天)

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