商品簡介
目次
1.1 Introduction
1.1.1 Importance of Advertising
1.1.2 Research Issue and Significance of the Study
1.1.3 Research Method and Data Source
1.1.4 Layout and Scope of the Study
1.2 Literature Review
1.2.1 Pragmatic Presupposition
1.2.2 Advertising Language
1.3 Analysis of the Functions of Pragmatic Presupposition in Advertising Language
1.3.1 The Research Question
1.3.2 Data Collection
1.3.3 Data Analysis
1.3.4 Results and Discussion
1.4 Conclusions
1.4.1 Findings of the Study
1.4.2 Limitations of the Study
1.4.3 Suggestions for Further Research
Chapter Two A Study of Trap-setting in Chinese Debate Tournaments——from the Perspective of Pragmatic Presupposition
2.1 Introduction
2.1.1 Significance of Research on Debate
2.1.2 Purpose and Significance of the Study
2.1.3 Layout and Scope of the Study
2.2 Literature Review
2.2.1 0n Debates
2.2.2 0n Pragmatic Presupposition
2.2.3 Trap-setting
2.3 Analysis of Trap-setting with Pragmatic Presuppositions in Chinese Intercollegiate Debate Tournaments
2.3.1 Research Objectives
2.3.2 Data Collection
2.3.3 Data Analysis
2.3.4 Results and Discussions
2.4 Conclusions
2.4.1 Summaryofthe Study
2.4.2 Limitations and Suggestions for Further Research
2.5 Appendix: Excerpts Analyzed in this chapter
Chapter Three A Pragmatic Analysis of Hedges in Court room Arguments
3.1 Introduction
3.1.1 General Introduction
3.1.2 Objectives and Significance
3.1.3 Methodology
3.1.4 Layout and Scope of the Study
3.2 Literature Review
3.2.1 Previous Studies on the Courtroom Arguments
3.2.2 Previous Studies on Hedges and Hedging
3.3 Pragmatic Analysis of Hedges in Courtroom Arguments
3.3.1 Objectives
3.3.2 Data Collection
3.3.3 Data Analysis
3.3.4 Results and Discussion
3.4 Case Analysis
3.4.1 0bjectives
3.4.2 Data Collection
3.4.3 Data Analysis
3.4.4 Findings and Discussion
3.5 Conclusions
3.5.1 Summaryofthe Study
3.5.2 Limitations and Suggestions for Further Research
3.6 Appendix l Courtroom arguments in Chinese
3.7 Appendix 2 Courtroom arguments in English
3.8 Appendix 3 List oftheArguments
Chapter Four A Study of the Rhetoric in English Com,munication——From the Perspective of the Violation of Cooperative Principle
4.1 Introduction
4.2 Literature Review
4.2.1 GricesCPTheory
4.2.2 Rhetoric
4.2.3 Previous Studies on CP and Rhetoric
4.3 Analysis on the Rhetoric through the Violation of CP
4.3.1 Rhetoric through the Violation of the Maxim ofQuantity
4.3.2 Rhetoric through the Violation of the Maxim ofQuality
4.3.3 Rhetoric through the Violation of the Maxim of Relevance
4.3.4 Rhetoric through the Violation of the Maxim of Manner
4.3.5 Findings and Discussion
4.4 Conclusions.
Chapter Five A Contrastive Study on Politeness Formulae in English and Chinese
5.1 Introduction
5.1.1 Purpose of the Study
5.1.2 Significance of the Study
5.2 Politeness Principle (PP)
5.2.1 Leechs PP
5.2.2 Gus Four Notions on Politeness in China.
5.2.3 Contrastive Overview
5.2.4 Previous Studies on PP
5.3 Contrastive Analysis on Politeness Formulae in English and Chinese
5.3.1 Contrastive Analysis on Addresses in English and Chinese
5.3.2 Contrastive Analysis on Making Requests and Complimenting in English and Chinese.
5.3.3 Contrastive Analysis on Expressing Thanks and Apologies in English and Chinese
5.3.4 Findings and Discussion
5.4 Conclusion
……
Chapter Six Study on the Correlation Between PragmaticCompetence and English Learning Motivationof Undergraduates
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