Self-Marketing for Career Success: How to Win the Job Competition in China（簡體書）

This book is designed especially for anyone who finds themself in any one or more of thefollowing situations: Are university students and want to get the most suitable job when they graduate; Recent graduates who have been working less than five years; Those who want to use English to enhance their opportunities and add value to their careers; Anyone who wants to improve practical career skills such as interviewing, resume- writing, andjob search strategies; Students and recent graduates who find themselves without direction in their future; Anyone who wants to compete more effectively and promote their careers faster.

br> Dr.Ken Johnson is an American who has grown up in Miami, Brazil and Argentina. He received his Bachelor degree from Emory University (Atlanta), and his masters and doctorate degrees from Tulane University (New Orleans). He has traveled to 22 countries and has taught economics, politics, international relations, business and career management. He has also done consulting for Price Waterhouse Coopers and directed job placement program for students in Kentucky and Ohio. He currently lives in Xiamen, China, where he teaches business and career management for the Keuka College China Program at its four partner schools: Jimei University, Tianjin University of Science and Technology, Yunnan University of Economics and Finance, and Wenzhou University. He has given numerous speeches at several Chinese universities about career planning and has also participated in career planning work'shops and seminars.

Preface
Introduction
Part 1:Self-Marketing for Career Success: How to Win the Job Competition in China
　Chapter 1 : A New Way of Thinking
Old Thinking about Jobs and Careers
The Job Competition Crisis
New Problems Need New Thinking
New Thinking, New Choices
New Thinking about Career
Managing Your Career with Self-Marketing
　Chapter 2 : Self-Marketing
The Art of War
Your Career, Your Business
Applying Marketing Concepts to Your Career
The 5Ps of Marketing
Fortune in Your Future
Innovation
Branding
Competitive Advantage
Career Portfolio. Your Personal Marketing Plan
　Chapter 3 : Preduct
Who Are You?
Self-Assessment:Discovering Your Product Value
What Employers Want:The Whole Person
The Whole Person:The Concept of Multiple Intelligences
Multiple Talents and Career Choice
Skills Employers Want
People Skills
Thinking Skills
Task Skills
Technical Skills Employers Want
Experience Employers Want
School Experience
Part-time Jobs
Volunteer Experience
Internships & Social Practices
Personal Achievement and Personal Hardships
Education Employers Want
Character Employers Want
Positive Attitude
Self-confidence
Honest & Ethical
Responsible
Loyal
Ability to Work under Pressure
Willing to Learn
Flexible
Interests Employers Want
Values Employers Want
　Chapter 4 : Positionging
Positioning
Positioning Yourself in the Job Market
Creating a Personal Brand.Dare to Be Different!
How to Create a Personal Brand?
Self-Introduction. Communicating Your Brand
Finding Your Career Direction
Personal Mission Statement.Finding Your Passion & Purpose
How to Write a Personal Mission Statement
Identifying Your Target Market
Positioning According to Your Major
Informational Interviewing
Researching Information about Careers
Developing Your Personal Strategic Plan
SWOT Analysis
SWOT Matrix
Writing Your Personal Strategic Plan
　Chapter 5 : Price
　Chapter 6 : Promotion
　Chapter 7 : Placement
　Chapter 8:Career Management For Life
　Conelusion..Self-Marketing for Life-long Career Success
Part 2. Career Portfolio Workbook
　Part 1 :Talents and Skills
　Part 2 : Experience Assessment
　Part 3 : Education Assessment
　Part 4 : Character Assessment
　Part 5 : Interests Assessment
　Part 6 : Values
Appendix I : Career Portfolio
Appendix II :Internet Career & Job Resources
References