實用英語談判口語（簡體書）

《實用英語談判口語》集口語交際與商務談判技巧于一體，側重跨文化交際知識的培養。教材中生動豐富的教學案例增加了語言、文化知識和商務談判技巧的信息輸入量，一方面突出了談判口語課程的商務談判技巧，另一方面強化了口語交際能力，讓學生在牢固掌握國際貿易理論與實務基礎知識的條件下，能夠流利地使用英語解決商務談判中的實際問題。 本書主要作為文秘、市場營銷、國際貿易等經管貿易專業學生的專業教材，同時也能夠滿足商務英語專業學生的學習需求，還供從事外貿工作的專業人士參考和學習。

Unit 1 Receiving Guests
Typi al Dialogues
Useful Expressions
A Notes tocthe Dialogues
B Related Sentences
Cross Cultural Linksc
Personal Space and Touchc
Exer ises
Further Learning
Etiquette for Greeting & Send-off
Unit 2 Inquiry and Offer
Typical Dialogues Useful Expressions
A Notes to the Dialogues
B Related Semtences
Cross Cultural Links
Negotiating Style of Foreign
Partners
Exercises
Further Learning
Guidelines for Making Inquiries
Professionally
Unit 3 Bargain on Price
Bargain on Price
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
Ten Cultural Factors That
Influence the Negotiation
Process
Exercises
Further Learning
Guidelines for Making Offers & Counter-offers Professonally
Unit 4 Business Dinner
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
Eating Custom and Practice
Exercises
Further Learning
Dinner Party Etiquette
Unit 5 Payment
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
American Negotiating Style
Exercises
Further Learning
How to Avoid Conflicts in Negotiation
Unit 6 Packing
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
Color Preference & Difference in East and West Cultures
Exercises
Further Learning
The Basic Principles of Negotion
Unit 7 Commodity Inspection
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
Competition & Cooperation
Exercises
Further Learning
Practice of Commodity Inspection
Unit 8 Jcense Systemcand Quota
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
Self-Reliance
Exercises
Further Learning
Quota System
Unit 9 Insurance
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
……
Unit 10 Shipment
Unit 11 Signing the Contract
Unit 12 Business Tour
Unit 13 Claims and Settlements
Unit 14 Arbitration
Unit 15 Calling forca Bid
Unit 16 Trademarks and Patents
Unit 17 Joint Venture
Unit 18 Sole Ageny Appendix
參考文獻