管理（簡體書）

本系列教材主要有以下幾個特點：（1）教材種類豐富。本系列教材首批推出7本商務知識雙語教材，組成“英語專業工商管理雙語教學教材系列”，包括《管理》（Jeff Madura著）、《運營管理與創新》（David Needle著）、《市場營銷》（Louis Boone ＆ David Kurtz著）、《會計與財務管理》（Jeff Madura著）、《商業倫理與社會責任》（Jaff Madura著）以及《創辦新企業》（Jaff Madura著），國內同類題材教材較少。（2）版本較新。本系列教材選摘自國外最新
教材，內容了相應學科的最新理念和最新的真實案例。（3）內容規范、簡潔，語言難易得當，適合雙語教學。本系列教材簡要地概述了各職能領域最重的要基本概念、基本原理和主要理論，在每本書后加入了這門學科的相關重要術語，并對術語的詞頭進行了中文釋義。

Part 1 Managing Effectively
1 Levels of Management
Decision Making:Interaction among Management Layers
2 Functions of Managers
Planning
Cross Functional Teamwork:Interaction of Functions to Achieve the Strategic Plan
Organizing
Leading
Global Business:Conflicts with the Goal of a Multinational Corporation
Controlling
Global Business:Leadership Styles for Global Business
Integration of Management Functions
Use of Technology and Software to Improve Management Functions
Software to Improve Management Functions
Decision Making:Using Managerial Functions to Make Decisions
3 Managerial Skills
Conceptual Skills
Interpersonal Skills
Technical Skills
Deccision-Making Skills
Summary of Management Skills
Decision Making:Determining the Required Management Skills
4 How Managers Manage Time
Set Proper Priorities
Schedule Long Time Intervals for Large Tasks
Minimize Interruptions
Small Business Survey:How Managers Run Meetings Efficiently
Set Short-Term Goals
Delegate Some Tasks to Employees
Decision Making:How to Manage Time to Complete a Project
College Health Club:Planning at CHC
Summary
Key Terms
Review & Critical Thinking Questions
Discussion Questions
College Health club:Managing at CHC
Investing in a Business
Case:Applying Management Skills
Video Case:Managing at Caribou Coffee
Internet Applications
Dells Secret to Success
In-Text Study Guide
Part 2 Organizational Structure
5 Purpose and Types of Organizational Structure
6 Accountability in an Organizational Structure
7 Distributing Authority among the Job Positions
8 Structures That Allow More Employee Input
9 Methods of Departmentalizing Tasks
Part 3 Improving Productivity and QUALITY
10 Resources Used for the Production Process
11 Selecting a Site
12 Selecting the Design and Layout
13 Production Control
14 Methods to Improve Production Efficiency
Summary
Key Terms
Review & Critical Thinking Questions
Discussion Questions
Its Your Decision:ProductionDecisions at CHC
Investing in a Business
Case:Selecting the Best Plant Site
Video Case:Quality Control at Canondale
Internet Applications
Dells Secret to Success
In-Text Study Guide
Answers to In-Text Study Guide
Glossary