THE PRIVATE EQUITY EDGE

The world is changing and has never. been more challenging to private equity. players, public companies, and investors. With. record market volatility and a global economic. crisis, decision makers of all types can. learn from successful private equity players. and other top value builders.

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Private equity is growing at a rapid rate, with $2.7 trillion in. transactions since 2001 and buyouts occurring. in every type of market, including declining. ones. And now, with the end of investment. banks as we know them, the door is open to. more opportunities than ever.

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In The Private Equity Edge, economics giant. Arthur B. Laffer, along with value-building. experts William J. Hass and Shepherd G.. Pryor IV, combines the concepts of intrinsic. value, macroeconomics, and incentives into. a single strategy used by today�s top value. builders. You�ll learn how to create value. while reducing risk by:

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• Thoroughly exploring relevant data. to quantify ranges of value and risk.
• Anticipating reactions of those. whom you seek to influence.
• Exploring possibilities and options. before making major decisions.
• Employing incentive systems that work. in both up and down markets

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Examples of major private equity players. at Blackstone, KKR, Carlyle, Cerberus, and. Madison Dearborne Partners illustrate what. to do and what to avoid in specific situations.

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Decision makers seeking to take full advantage. of the new, interconnected world of. business and economics will learn how to. make the best decision the first time around,. quickly and with conviction�the key to. seizing the private equity edge.

Arthur B. Laffer, Ph.D., served. as one of President Ronald. Reagan�s chief economic advisers. in the 1970s and 1980s.. His supply-side theories helped. trigger the global tax-cutting. movement of the 1980s. Laffer is on The Wall. Street Journal�s Gallery of the Greatest People. Who Influenced Our Daily Business and was. referred to as one of the �century�s greatest. minds� in Time magazine. Inventor of the. �Laffer Curve,� he serves on various public. and private boards and is the recipient of. two Graham And Dodd awards and the Adam. Smith award.
. William J. Hass, CTP, is CEO. of the strategy and turnaround. firm TeamWork Technologies.. He previously served as chairman. of the Turnaround Management. Association and was a. partner of accounting giant Ernst And Young.. He is a certified turnaround professional.
. Shepherd G. Pryor IV is a consultant,. corporate director, and. educator on the subject of corporate. value. He has served on. the boards of four corporations. and was formerly corporate. banking leader at Wells Fargo Bank.