新編商務英語函電（簡體書）

本書是“新體驗商務英語系列教材”之一，全書共分14個單元，主要內容包括：外貿函電的文體、結構和原則，與對方建立商務關系函，詢購函，答復函，報價函，訂購與確認函，付款函，包裝函，裝運函，保險函，索賠投訴函，代理函等。本書用英文編寫。所有信函文本均來自進出口實務的各個環節，同時文本的選擇還兼顧了外貿函電的得體性。本書所收錄的信樣較為詳盡，信函種類豐富，新穎實用，寫作風格多樣，能讓學生學到真實的函電寫作技巧。同時，本書對各種寫作技巧的介紹也非常詳盡，它們均采用國外較新的函電寫作材料并體現了國內商務函電的寫作特點。此外，本書還對這些信函及文本的典型句型進行了提煉和總結，有利于學生更好地掌握和應用。 本書的主要讀者對象為具有較好英語基礎的經貿專業的學生和英語專業二、三年級的學生，也可用作外企白領階層的自學參考用書。

Unit 1 An Overview of Business Letter Writing
1.1 The Principles for Effective Writing
1.1.1 Completeness
1.1.2 Clearness
1.1.3 Conciseness
1.1.4 Consideration
1.1.5 Courtesy
1.1.6 Concreteness
1.1.7 Correctness
1.2 The Style and Tone of Business Letter Writing
1.2.1 Conversational Style
1.2.2 Avoid the Archaic Language ofBusiness
1.2.3 Use Positive Language and Avoid Anger
1.3 Preparation before Writing
1.3.1 Studying Your Readers Interest
1.3.2 Planning What You Will Write and Writing Effectively
1.3.3 Deciding to Adopt the Proper Layout，Tone and Style
1.4 Writing Naturally and Sincerely
Unit 2 The Structure and styles of Business Letters
2.1 Principal Parts
2.1.1 Letterhead
2.1.2 Date
2.1.3 Inside Address
2.1.4 Salutation
2.1.5 Body of the Letter
2.1.6 Complimentary Close
2.1.7 Signature
2.2 Optional Elements
2.2.1 Attention Line
2.2.2 Subject Line
2.2.3 Enclosure
2.2.4 Copy Notation
2.2.5 Postscript
2.3 Styles of a Business Letter
2.3.1 Indented Style
2.3.2 Semi-block Style
2.3.3 Modified Block Style
2.3.4 Full Block Style
2.4 The Spacing and the Margin and Envelop Add ressing
2.4.1 The Spacing
2.4.2 The Margin
2.4.3 Envelop Addressing
Unit 3 Establishing Business Relations
3.1 Introduction
3.2 Letter Samples
Unit 4 Inquiries and Replies
4.1 Inquiry
4.1.1 Introduction
4.1.2 Letter Samples
4.2 Reply
4.2.1 Introduction
4.2.2 Letter Samples
Unit 5 Quotations，Offers and Counter Offers
5.1 Quotations and Offers
5.1.1 Infroduction
5.1.2 Letter Samples
5.2 Counter Offers
5.2.1 Introduction
5.2.2 Letter Samples
Unit 6 Orders and Acknowledgements
6.1 Introduction
6.2 Letter Samples
Unit 7 Payment by Leffer of Credit
7.1 Introduction
7.2 Letter Samples
Unit 8 Other Methods of Payment
8.1 Introduction of Other Methods of Payment
8.1.1 Bill of Exchange
8.1.2 Collection
8.1.3 Remittance
8.2 Writing for Other Methods of Payment
8.3 Letter Samples
Unit 9 Collection Leflers
9.1 Introduction
9.1.1 Collection Appeals
9.1.2 Collection Series
9.2 Letter Samples
Unit 10 Packing
10.1 Introduction
10.2 Letter Samples
Unit 11 Shipping
11.1 Introduction
11.2 Letter samples
Unit 12 Insurance
12.1 Introduction
12.2 Letter Samples
Unit 13 Complaints and Claims
13.1 Introduction
13.2 Letter Samples
Unit 14 Agency
14.1 Introduction
14.2 Letter Samples
Appendix A Useful Abbreviations in International Trade
Appendix B INCOTERMS 2000，the Relevant Documents and Other Useful Expressions
Appendix C The Comparison of the Old and New Language Styles
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