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Advertising and Hong Kong Society
定  價:NT$620元
優惠價: 79490
可得紅利積點:14 點

庫存:2

商品簡介

作者簡介

名人/編輯推薦

Advertising and Hong Kong Society probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place. Exceptionally real-world in focus—with examples, issues, regulations, and applications interlaced throughout—the Hong Kong case study points to some interesting ideas to expand into Mainland China and the Asia-Pacific region.

Contributors to this anthology include distinguished scholars in marketing, journalism, and communication studies, as well as practitioners in the legal and advertising sectors.
Kara Chan"" is currently Professor and Public Relations and Advertising Option Coordinator in the Department of Communication Studies, Hong Kong Baptist University. She worked in the advertising and public relations profession and as a statistician for the Hong Kong Government before joining academia.

“This [volume] is a valuable contribution to the literature of international advertising. It fills a void in cross-cultural research that is becoming more important as China evolves as a major economic force in advertising expenditures.… [A] helpful addition to courses dealing with international and cross-cultural advertising.”


John Schweitzer

Department of Communication, Bradley University

 

 

“This is an important book for those wanting to understand advertising in Hong Kong and the environment within which it takes place. Each chapter presents unique insights into the advertising industry and the influences advertising has on society,… with an insider’s view of the industry, the culture, societal issues, and the consumer market.


Carrie La Ferle

Department of Advertising, PR and Retailing, Michigan State University

Visiting Fellow, Nanyang Technological University, Singapore

 

 

“… Informative, up to date, and well documented, this book is a must-read for everyone—researchers and practitioners alike—interested in the Hong Kong society and its competitive and successful advertising industry.”


Hong Cheng

E. W. Scripps School of Journalism, Ohio University

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