Contributors to this anthology include distinguished scholars in marketing, journalism, and communication studies, as well as practitioners in the legal and advertising sectors.
“This [volume] is a valuable contribution to the literature of international advertising. It fills a void in cross-cultural research that is becoming more important as China evolves as a major economic force in advertising expenditures.… [A] helpful addition to courses dealing with international and cross-cultural advertising.”
Department of Communication, Bradley University
“This is an important book for those wanting to understand advertising in Hong Kong and the environment within which it takes place. Each chapter presents unique insights into the advertising industry and the influences advertising has on society,… with an insider’s view of the industry, the culture, societal issues, and the consumer market.
Carrie La Ferle
Department of Advertising, PR and Retailing, Michigan State University
Visiting Fellow, Nanyang Technological University, Singapore
“… Informative, up to date, and well documented, this book is a must-read for everyone—researchers and practitioners alike—interested in the Hong Kong society and its competitive and successful advertising industry.”
E. W. Scripps School of Journalism, Ohio University