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【簡體曬書節】 單本79折,5本7折,優惠只到5/31,點擊此處看更多!

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Richard M. (Cleveland State University Perloff USA) (3)
Anita L. Vangelisti (EDT) (2)
Arthur A. Raney (EDT)/ Jennings Bryant (EDT) (2)
Bruce K. Berger/ Bryan H. Reber (2)
David H. Weaver (EDT)/ Lars Willnat (EDT) (2)
Edited by Krishnamurthy Sriramesh and Dejan Vercic (2)
Helen Katz (2)
James Webster/ Patricia F. Phalen/ Lawrence W. Lichty (2)
Josephson, Sheree (Sheree Josephson Is a Presidential Distinguished Professor of Communication at Weber State University in Ogden Utah),Kelly, James (James D Kelly Is the Director of Journalism at In (2)
Kathleen (University of Washington Fearn-Banks USA),Kevin (University of Hawaii Kawamoto USA) (2)
Mary Beth Oliver (EDT)/ Arthur A. Raney (EDT)/ Jennings Bryant (EDT) (2)
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Robert L. Heath (EDT)/ H. Dan O'Hair (EDT) (2)
Shelly Rodgers (EDT)/ Esther Thorson (EDT) (2)
Sommerfeldt, Erich (University of Maryland, USA),Botan, Carl (George Mason University, USA) (2)
Teresa L. Thompson (2)
Thompson, Teresa L. (University of Dayton, USA),Harrington, Nancy Grant (University of Kentucky, USA) (2)
Vangelisti, Anita L. (University of Texas at Austin, USA) (2)
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Anne Cooper-Chen (EDT) (1)
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96筆商品,5/5頁
Ratings Analysis ─ Audience Measurement and Analytics
作者:James Webster; Patricia F. Phalen; Lawrence W. Lichty  出版社:Taylor & Francis  出版日:2013/09/17 裝訂:精裝
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Respondin
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02-25006600[分機130、131]。
Strategic Interpersonal Communication
90折
作者:John A. Daly; John M. Wiemann (EDT)  出版社:Taylor & Francis  出版日:2012/12/15 裝訂:平裝
This book discusses how people go about achieving their social goals through human symbolic interaction. The editors' collective presumption is that there are more or less typical ways that people att
定價:3119 元, 優惠價:9 2807
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Destructive Organizational Communication ─ Processes, Consequences, and Constructive Ways of Organizing
90折
作者:Pamela Lutgen-Sandvik; Beverly Davenport Sypher (EDT)  出版社:Routledge UK  出版日:2009/07/20 裝訂:平裝
This volume provides an in-depth consideration of destructive communication in organizations -- including workplace bullying, racism, stress, and harassment. It brings together communication scholars
定價:3239 元, 優惠價:9 2915
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Data Mining Methods for the Content Analyst ─ An Introduction to the Computational Analysis of Content
90折
作者:Kalev Leetaru  出版社:Routledge UK  出版日:2011/12/05 裝訂:平裝
With continuous advancements and an increase in user popularity, data mining technologies serve as an invaluable resource for researchers across a wide range of disciplines in the humanities and socia
定價:2399 元, 優惠價:9 2159
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The Crisis Manager:Facing Disasters, Conflicts, and Failures
作者:Otto Lerbinger  出版社:Routledge UK  出版日:2011/11/14 裝訂:平裝
Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of thes
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Cultures, Politics, and Research Programs ─ An International Assessment of Practical Problems in Field Research
90折
作者:Uma Narula; W. Barnett Pearce (EDT)  出版社:Taylor & Francis  出版日:2012/12/15 裝訂:平裝
A compilation of authoritative reports from seasoned researchers working in eight different countries on five continents, this volume examines the concept that conditions of local feasibility are cons
定價:2819 元, 優惠價:9 2537
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The Sourcebook for Political Communication Research ─ Methods, Measures, and Analytical Techniques
作者:Erik P. Bucy; R. Lance Holbert  出版社:Routledge UK  出版日:2012/11/01 裝訂:平裝
The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measure
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02-25006600[分機130、131]。
The Dynamics of Persuasion:Communication and Attitudes in the 21st Century
作者:Richard (Cleveland State University Perloff USA)  出版社:PBKTYFRL  出版日:2023/06/30 裝訂:精裝
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Media Effects and Society
作者:David Farrington; Andreas Kapardis  出版社:Routledge UK  出版日:2016/06/08 裝訂:精裝
This text presents media effects theory at an introductory level. It provides a broad theoretical overview and integrates social, political, and related social scientific research in a clear and acces
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Communication and Social Cognition—Theories and Methods
90折
作者:David R. Roskos-ewoldsen; Jennifer L. Monahan (EDT)  出版社:Taylor & Francis  出版日:2012/12/31 裝訂:平裝
Communication and Social Cognition represents the explosion of work in the field of social cognition over the past 25 years. Expanding the contribution made by Social Cognition and Communication, publ
定價:2699 元, 優惠價:9 2429
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Ehealth Applications ─ Promising Strategies for Behavior Change
90折
作者:Seth M. Noar (EDT); Nancy Grant Harrington (EDT)  出版社:Taylor & Francis  出版日:2012/03/08 裝訂:平裝
eHealth Applications: Promising Strategies for Behavior Change provides an overview of technological applications in contemporary health communication research, exploring the history and current uses
定價:3419 元, 優惠價:9 3077
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The Global Journalist in the 21st Century
作者:David H. Weaver (EDT); Lars Willnat (EDT)  出版社:Taylor & Francis  出版日:2012/02/01 裝訂:平裝
The Global Journalist in the 21st Century systematically assesses the demographics, education, socialization, professional attitudes and working conditions of journalists in various countries around t
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02-25006600[分機130、131]。
The Global Journalist in the 21st Century
作者:David H. Weaver (EDT); Lars Willnat (EDT)  出版社:Taylor & Francis  出版日:2012/04/18 裝訂:精裝
The Global Journalist in the 21st Century systematically assesses the demographics, education, socialization, professional attitudes and working conditions of journalists in various countries around t
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
News Analysis:Case Studies of international and National News in the Press
90折
作者:Teun A. van Dijk  出版社:PBKTYFRL  出版日:2011/12/02 裝訂:平裝
定價:2759 元, 優惠價:9 2483
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