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用行銷改變世界:品牌力背後觸動人心的商業洞察
滿額折
作者:許子謙; 米卡  出版社:大寫  出版日:2023/10/30 裝訂:平裝
線上支付改變世界,社群經營取代病毒行銷數位世代從根本改變消費者習性哪些品牌真有吸引力?它們做了什麼事?熟讀百大經典案例,你也是行銷高手!→為您揭露:藏在具體行銷手法背後,無形又無所不在的影響力法則!品牌小編如何發想出高效連結、眾人協作的高效創意?有關數位時代的品牌忠誠度──星巴克、遊戲動漫怎樣辦到史上最強的高效黏著?消費者是從所有發生過的事去認識一個品牌,因此每一步「數位軌跡」都極其重要;在資訊爆炸的年代,行銷人如何用真心贏取消費者的信任,同時滿足網友挑戰的心理?讓品牌成為人們樂於互動的對象?這正是本書所聚焦關注,牽一髮而動全身的系統性評估。→科技萬能?我們需要不斷去追逐最新的媒介、社群,以及技術?如何將數位科技和人性行銷這兩者作出緊密連結?快速判斷新興的科技工具能否幫品牌「解決問題」,達到賦予行銷活動「意義」?最終達到「什麼都沒說,反而說更多」的效果?針對以上三點,本書提出了完整的解答。◤使用社群媒體,進行數位行銷時→→→除了引起廣大注意,更要進一步建立深度連結。→打動人心才最要緊‧數位時代打動人心的高感知力:透過社群、自媒體、網友的交叉影響,當代行銷老早就與教科書中的傳統認知大不相同。身為行銷人的你╱妳,該如何創造一個「不可思議的神事件」?♦iPhone是如何藉由App,攻破專業攝影師和其他行動電話品牌愛用者的心防?♦日系美容品牌怎樣跨媒介述說情感;並在數月內迅速成功攻佔多數女性族群?♦漢堡王又如何精簡廣告資訊,借力使力、強化品牌,徹底顛覆傳統速食業?♦PTT怎樣透過社群力量,找出匆匆一瞥的「女神」?網紅經濟又從何而生?♦人手一支智慧型手機的「太陽花學運」,用上哪些數位行銷,動員出數萬人次?♦為什麼拉直銷、保險、辦信用卡、招生心靈課程的親朋好友,總讓人避而遠之?♦身為第一線的行銷人:該如何讓內容與其他媒介做出區隔?進一步打造群眾好感基礎?♦身為品牌擁有者:如何拋出議題、引發共感;帶領網友參與討論,自發性認同該品牌?本書特色本書以明快易讀的體裁,整合數位行銷史上最具代表性的案例,讓讀者充分掌握「指數增長」的精髓,四兩撥千斤,充分發揮行銷心理學在數位時代所能發揮的巨大力量。數位時代品牌跟媒體之間,已演變成以「自媒體」為中心向外輻射的關係;原先由品牌→大眾媒體→消費者的路徑,已形成品牌→自有媒體→消費者→大眾媒體→更多消費者,這樣的「同心圓向外」的擴散模式。如何洞察這
定價:550 元, 優惠價:9 495
無庫存,下單後進貨(採購期約4~10個工作天)
Practical Arduino: Cool Projects for Open Source Hardware
90折
作者:Jonathan Oxer; Hugh Blemings  出版社:Apress  出版日:2009/12/30 裝訂:平裝
Create your own Arduino-based designs, gain in-depth knowledge of the architecture of Arduino, and learn the user-friendly Arduino language all in the context of practical projects that you can build
定價:1900 元, 優惠價:9 1710
無庫存,下單後進貨(到貨天數約45天)
Lego Mindstorms Nxt 2.0: The King's Treasure
滿額折
作者:James Floyd Kelly  出版社:Apress  出版日:2009/11/30 裝訂:平裝
Follow the adventures of Evan and his archaeologist uncle as they explore for treasure from an ancient kingdom. Help them succeed by building a series of five robots using LEGO's popular MINDSTORMS NX
定價:1350 元, 優惠價:1 1350
海外有庫存,下單後進貨(到貨天數約30個工作天)
Lego Mindstorms NXT-G Programming Guide
90折
作者:James Floyd Kelly  出版社:Apress  出版日:2010/06/30 裝訂:平裝
James Kelly’s LEGO MINDSTORMS NXT-G Programming Guide, Second Edition is a fountain of wisdom and ideas for those looking to master the art of programming LEGO’s MINDSTORMS NXT robotics kits. This sec
定價:1750 元, 優惠價:9 1575
無庫存,下單後進貨(到貨天數約45天)
On Happiness
90折
作者:Caroline West  出版社:Taylor & Francis  出版日:2013/03/15 裝訂:平裝
Having a job, exercising, drinking less, making friends and being thin can apparently all make us happy. What is happiness? Why should we want it? How do we get it? Is there a science of happiness? Th
定價:834 元, 優惠價:9 751
無庫存,下單後進貨(到貨天數約30-45天)
Meet the Kinect
作者:Sean Kean; Jonathan Hall  出版社:Apress  出版日:2011/12/23 裝訂:平裝
定價:1050 元, 優惠價:1 1050
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Taking Your iPhoto '11 to the Max
作者:Michael Grothaus  出版社:PBKSPRNC  出版日:2011/06/01 裝訂:平裝
A guide to iPhoto '11 covers such topics as organizing and editing photographs; tagging photographs with the Faces and Places feature; creating slideshows photo albums, books, and cards; and sharing p
定價:1050 元, 優惠價:1 1050
無庫存,下單後進貨(到貨天數約30-45天)
Lego Mindstorms Nxt
作者:James Floyd Kelly  出版社:Apress  出版日:2011/12/14 裝訂:平裝
Furnishes step-by-step instructions for designing, constructing, and programming a robot to solve a variety of fictional challenges on a manned base on Mars.
定價:1400 元, 優惠價:1 1400
無庫存,下單後進貨(到貨天數約30-45天)
Learn Electronics With Arduino
90折
作者:Donald Wilcher  出版社:Springer-Verlag New York Inc  出版日:2012/06/27 裝訂:平裝
Have you ever wondered how electronic gadgets are created? Do you have an idea for a new proof-of-concept tech device or electronic toy but have no way of testing the feasibility of the device? Have y
定價:1650 元, 優惠價:9 1485
無庫存,下單後進貨(到貨天數約45天)
Lego Technic Robotics
90折
作者:Mark Rollins  出版社:Springer-Verlag New York Inc  出版日:2013/03/27 裝訂:平裝
LEGO Technic is LEGO plus power, and you can make all sorts of amazing creations, including walking and running robots. It's not Mindstorms, so no programming required -- just your imagination and som
定價:1900 元, 優惠價:9 1710
無庫存,下單後進貨(到貨天數約45天)
On Stories
作者:Richard Kearney  出版社:Taylor & Francis  出版日:2001/12/01 裝訂:精裝
Stories offer us some of the richest and most enduring insights into the human condition and have preoccupied philosophy since Aristotle. On Stories presents in clear and compelling style just why nar
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Creating Mobile Games ― Using Java ME Platform to Put the Fun Into Your Mobile Devise and Cell Phone
滿額折
作者:Carol Hamer  出版社:Springer Verlag  出版日:2007/08/20 裝訂:平裝
Practical Java ME Game Projects with MIDP is or will likely be the first Java games book for the newly updated and now open source Java Micro Edition (ME). And it will be first and possibly only that
定價:2925 元, 優惠價:1 2925
無庫存,下單後進貨(到貨天數約30-45天)
Mastering 3D Printing
90折
作者:Joan Horvath  出版社:Springer Verlag  出版日:2014/08/27 裝訂:平裝
Mastering 3D Printing shows you how to get the most out of your printer, including how to design models, choose materials, work with different printers, and integrate 3D printing with traditional prot
定價:1650 元, 優惠價:9 1485
無庫存,下單後進貨(到貨天數約45天)
On Being Authentic
作者:Charles B. Guignon  出版社:Routledge  出版日:2004/07/01 裝訂:精裝
'To thine own self be true.' From Polonius's words in Hamlet right up to Oprah, we are constantly urged to look within. Why is being authentic the ultimate aim in life for so many people, and why does
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02-25006600[分機130、131]。
Bastogne the Story of the First Eight Days ― In Which the 101st Airborne Division Was Closed Within the Ring of German Forces
作者:S. L. A. Marshall; Center of Military History United States Army  出版社:Createspace Independent Pub  出版日:2014/12/18 裝訂:平裝
An account of the defense of Bastogne during the Battle of the Bulge based primarily on interviews with the participants.
定價:763 元, 優惠價:1 763
無庫存,下單後進貨(到貨天數約30-45天)
Teaching and Researching - Writing
作者:Ken Hyland  出版社:Taylor & Francis  出版日:2014/11/10 裝訂:精裝
This book provides an authoritative, readable and up-to-date guide to the major themes and developments in current writing theory, research and teaching. Written in a clear, accessible style, it cover
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02-25006600[分機130、131]。
On Humour
作者:Simon Critchley  出版社:Routledge  出版日:2002/07/01 裝訂:精裝
Does humour make us human, or do the cats and dogs laugh along with us? On Humour is a fascinating, beautifully written and funny book on what humour can tell us about being human. Simon Critchley ski
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02-25006600[分機130、131]。
The Artist's Library ─ A Field Guide
滿額折
作者:Erinn Batykefer; Laura Damon-moore; Pigza Jessica (FRW)  出版社:Coffee House Pr  出版日:2014/05/13 裝訂:精裝
"Creativity, like information, is free to everyone who steps into a library. The Artist's Library offers the idea that an artist is any person who uses creative tools to make new things, and the guida
定價:838 元, 優惠價:79 662
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On The Public
作者:Alastair Hannay  出版社:Routledge UK  出版日:2005/08/30 裝訂:精裝
The media often talk about public opinion, the 'American' or 'British' public, or the movie-going public. A public can hold an opinion and be divided. What is the public and where did it come from? Is
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02-25006600[分機130、131]。
The Gangster Who Cried - Pupil Book:The Story of Nicky Cruz
滿額折
作者:R. J. Owen  出版社:Canterbury Press Norwich  出版日:2000/08/01 裝訂:平裝
定價:334 元, 優惠價:95 317
無庫存,下單後進貨(到貨天數約45-60天)
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