Develop your Marketing Skills is a user-friendly guide that will show you how to integrate marketing into your business and improve its competitive edge. It highlights issues that are at the cutting
Risk management is not just a topic for risk professionals. Managers, business owners and directors at all levels must be equipped with an understanding of risk and the tools and processes required to
Starting with the premise that there's only one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a business plan – from profiling competitors
A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. How to Write a Marketing
Excellent communication skills are vital in today's workplace. Whether keeping the interest of a large audience or impressing a potential employer, sounding the part is key. This fourth edition of Imp
Paul Roberts uses real life case studies to characterize and describe the organizational factors and conditions necessary for projects to thrive and achieve strategic objectives. He forms these charac
Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awk
Clear?and concise communication is of paramount importance in business relations.The 3rd edition of How to Write Reports and Proposals continues to provide practical pointers for anyone who needs to i
From Michael Armstrong, HR expert and best selling author, comes this new edition of the business staple, How to Manage People. Providing valuable insight into the functions and skills required to be
Finch, an independent consultant and author, explains exactly how to create a successful business plan. He shows readers how to tell their story in a way which will persuade someone to work with them
Neuro Linguistic Programming (NLP) can be a powerful communications tool. It offers an in-depth understanding of how people communicate and how to use that knowledge to maximize the effectiveness of i
"Straightforward, easy to read and practical, How to Deal with Stress, 3rd edition will put you back in charge of your life. Written by two internationally-recognized experts in the field of stress ma
Excellent communication skills are vital in today's workplace. Whether keeping the interest of a large audience, impressing a potential employer or simply winning the argument at an important meeting,
Many people find it hard to get on top of their workload. They constantly bounce from one task to another and struggle to prioritize, which can have a serious impact on productivity.How to Organize Yo
The role of project manager requires maintaining a balance between the demands of the customer, project, team and the organization. This provides a real challenge in the fields of time management and
A good business plan should impress potential financial backers by clarifying aims, providing a blueprint for the future of your company and a benchmark against which to measure growth. How to Prepar
Develop Your PR Skills is a simple, straightforward guide to effective public relations. It will help you to gain a quick understanding of the concepts and principles, and learn how to use them in ac
The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process. How to Understand Busi
From bestselling author Michael Armstrong comes a new edition of the business staple, How to Manage People. Providing valuable insight into the skills required to be an effective manager, this one-sto
