Ethical consumption, fair trade, consumer protests, brand backlashes, green goods, boycotts and downshifting: these are all now familiar consumer activities - and in some cases, are almost mainstream.
"This is an ideal introductory book for budding researchers who are embarking on the development and then analysis of data, and in this case, more specifically questionnaires using partly or exclusive
The book is intended to be user friendly and accessible. The reader will gain a clear overview of the process and a good understanding of the underlying rationale for the different elements that make
