Wall Street Journal Best Seller (2015 Edition) Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary’s Book Club at CES (2017 Edition)
After answering the question, "How and why do consumers adopt brands," author Norty Cohen takes it the next step with a new question: "How Does Your Brand Become A Sticker On A Laptop?" Using the late
Why are so many career advice books so useless?Too many are filled with empty theories, fabricated frameworks and lots and lots (and lots) of useless fluff. What if you could get the advice you need f
