Introduces Xero, a completely cloud-based accounting system, provides in-depth understanding of how the software works, and shows readers how to use it efficiently, effectively, and strategically.
The fast and easy way to grow your stock investments in today's changing market The changes, events and conditions affecting stock investors since the recent economic crisis have been dramatic. Today'
Practical Facebook marketing strategies, tactics, and techniquesThis new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, a
This new edition of Marketing For Dummies will cover the many recent marketing strategies that have evolved in the business world. Some new topics this edition adresses are:Local sourcing, which creat
Create a mutually beneficial partnership between nonprofit and for-profit enterprisesCause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an exper
The easy way to get a grip on cost accountingCritical in supporting strategic business decisions and improving profitability, cost accounting is arguably one of the most important functions in the acc
The options bestseller—updated with new facts, charts, and strategies to help investors beat today’s tough markets. Trading Options For Dummies, 3rd Edition covers the common types of opti
Want to make a big bet on an economic recovery in the U.S.? Start thinking small!The growing popularity of penny stocks can be attributed to a combination of increased understanding and tough economic
Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big DataPredictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive
Enrich your career with a review of investment banking basicsOne of the most lucrative fields in business, investment banking frequently perplexes even banking professionals working within its complex
Organize customers, craft targeted messages, or host Hangouts with Google s social networkGoogle+ is Google's social network that has the social media world abuzz with excitement. With Google tools li
Tap into the marketing power of PinterestPeople are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and 'pin' them on
Realize the potential of social collaboration in business with this easy-to-understand guideSocial media have proven to be an engaging and addictive mode of communication and information gathering for
Your friendly guide to trading the bond and bond fund marketBonds and bond funds are among the safest and most reliable investments you can make to ensure an ample and dependable retirement income—if
Give your business the edge with crowd-power!Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowd
Advice from a YouTube insider on how to creative effective campaignsYouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for ma
Your plain-English introduction to organisational behaviourOrganisational Behaviour (OB) is the study of how people, individuals, and groups act in organisations. Whether you're studying OB, or you ju
The easy way to communicate best when it matters mostMost people are aware of the importance of handling critical conversations well. However, when it comes down to actually being in a difficult situa
The ultimate guide to the world of cryptocurrencies!While the cryptocurrency market is known for its volatility—and this volatility is often linked to the ever-changing regulatory environment of the i
Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adob
