Microeconomics For Dummies is the ideal resource for students in micro courses looking for a way to better understand and supplement their classwork. It is also perfect for readers with a general inte
Millennials are a mystery no more! Millennials are a coveted demographic for all businesses, with proven buying power and influence. This book will help you understand the millennial persona and how t
Take charge and engage your enterprise in a Lean transformationHave you thought about using Lean in your business or organization, but are not really sure how to implement it? Or perhaps you're alread
Benefit from values-based leadership Values-driven organizations are considered by some to be the most successful on the planet. They have high levels of engagement, generate higher earnings, and are
Economics For Dummies, 3rd Edition, will feature refreshed information and relevant new examples from today's economy demonstrating how the economy functions -- and how it influences personal finances
Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selli
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist
The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find wha
Each book in the Investing In… series has all of the basics a potential investor needs to make calculated and profitable choices with their investments.Investing In Dividends For Dummies gives readers
Bookkeeping For Dummies 2e will serve small business owners and their employees by offering clear and concise information on keeping track of transactions, figuring out balance sheets, keeping ledgers
Presents techniques to improve sales performance, including tips on how to develop strategies, build networks, handle setbacks, and make successful presentations.
Each book covers all the necessary information a beginner needs to know about a particular topic, providing an index for easy reference and using the series' signature set of symbols to clue the reade
Your own in-house legal advisor—at a fraction of the cost Written in plain-English for business people without any legal training, Law For Small Business For Dummies covers everything you need to be a
Thinking about becoming a commercial real estate investor? Commercial Real Estate Investing For Dummies covers the entire process, offering practical advice on negotiation and closing win-win deals an
Real Estate Investing For Dummies, 2nd Edition, is completely revised and updated to help you overcome the challenges and and take advantage of the opportunities in any real estate environment, includ
Position your portfolio for growth with one of America's bestselling mutual fund books Indicators are pointing to a rebound in mutual funds, and investors are returning! Newly revised and updated, Mu
All the tools you need to start and run a profitable B&B Do you dream of owning a B&B? This friendly, practical guide shows you how to make your dream a reality, with expert advice on everything from
Each book covers all the necessary information a beginner needs to know about a particular topic, providing an index for easy reference and using the series' signature set of symbols to clue the reade
The bestselling book updated with all of the latest features and Facebook upgradesThis latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your busin
Facebook Marketing All-in-One For Dummies, 3rd Edition will be a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods and their services on Face
