Praise for Data-Driven Marketing "To paraphrase the old adage: 'Half of marketing dollars are effective, we just don't know which half!' This book changes the marketing game so you'll really know what
The current period of market and governmental turbulence is the most challenging—yet rewarding—time to be a treasurer. Now, as perhaps never before, the treasurer's visions, skills, and worth will be
This book by one of the most accomplished sociologists working on contemporary Indian society explores the intersections between secular changes in the wider polity and economy of India and beyond. Us
In this lively and unique volume, Patricia and Roger Jeffery challenge mainstream perceptions of women in India by presenting a fresh perspective. Based on information collected by the authors during
