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【簡體曬書區】 單本79折,5本7折,活動好評延長至5/31,趕緊把握這一波!

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原文書 (96)

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$800以上 (96)

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2024年 (2)
2022~2023 (7)
2020~2021 (10)
2018~2019 (5)
2016~2017 (6)
2016年以前 (66)

裝訂方式


平裝 (65)
精裝 (31)

作者


Richard M. (Cleveland State University Perloff USA) (3)
Anita L. Vangelisti (EDT) (2)
Arthur A. Raney (EDT)/ Jennings Bryant (EDT) (2)
Bruce K. Berger/ Bryan H. Reber (2)
David H. Weaver (EDT)/ Lars Willnat (EDT) (2)
Edited by Krishnamurthy Sriramesh and Dejan Vercic (2)
Helen Katz (2)
James Webster/ Patricia F. Phalen/ Lawrence W. Lichty (2)
Josephson, Sheree (Sheree Josephson Is a Presidential Distinguished Professor of Communication at Weber State University in Ogden Utah),Kelly, James (James D Kelly Is the Director of Journalism at In (2)
Kathleen (University of Washington Fearn-Banks USA),Kevin (University of Hawaii Kawamoto USA) (2)
Mary Beth Oliver (EDT)/ Arthur A. Raney (EDT)/ Jennings Bryant (EDT) (2)
Mary-Lou Galician (2)
Robert L. Heath (EDT)/ H. Dan O'Hair (EDT) (2)
Shelly Rodgers (EDT)/ Esther Thorson (EDT) (2)
Sommerfeldt, Erich (University of Maryland, USA),Botan, Carl (George Mason University, USA) (2)
Teresa L. Thompson (2)
Thompson, Teresa L. (University of Dayton, USA),Harrington, Nancy Grant (University of Kentucky, USA) (2)
Vangelisti, Anita L. (University of Texas at Austin, USA) (2)
Andrew F. Hayes (1)
Anne Cooper-Chen (EDT) (1)

出版社/品牌


Taylor & Francis (30)
PBKTYFRL (21)
Routledge UK (20)
Routledge (17)
Lawrence Erlbaum Assoc Inc (7)
Taylor & Francis Inc (1)

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96筆商品,1/5頁
Crisis Communications:A Casebook Approach

1.Crisis Communications:A Casebook Approach

作者:Kathleen (University of Washington Fearn-Banks USA); Kevin (University of Hawaii Kawamoto USA)  出版社:PBKTYFRL  出版日:2024/06/04 裝訂:精裝
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Crisis Communications:A Casebook Approach

2.Crisis Communications:A Casebook Approach

作者:Kathleen (University of Washington Fearn-Banks USA); Kevin (University of Hawaii Kawamoto USA)  出版社:PBKTYFRL  出版日:2024/06/04 裝訂:平裝
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Persuading People to Have Safer Sex ― Applications of Social Science to the AIDS Crisis

3.Persuading People to Have Safer Sex ― Applications of Social Science to the AIDS Crisis

作者:Richard M. Perloff  出版社:Taylor & Francis  出版日:2000/11/01 裝訂:平裝
Persuading People to Have Safer Sex offers a lucid, in-depth, student-friendly and academically thorough discussion of AIDS prevention and health persuasion. In so doing it provides an introduction to
定價:1528 元, 優惠價:1 1528
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Broadcast Television Effects in a Remote Community
90折

4.Broadcast Television Effects in a Remote Community

作者:Tony Charlton (EDT); Barrie Gunter (EDT); Andrew Hannan (EDT)  出版社:Routledge  出版日:2014/08/15 裝訂:平裝
This book reports findings from a major, multidisciplinary study of the impact of broadcast television on the remote island community of St. Helena in the South Atlantic Ocean. Broadcast television wa
定價:2473 元, 優惠價:9 2226
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The Consequentiality of Communication
滿額折

5.The Consequentiality of Communication

作者:Stuart J. Sigman (EDT)  出版社:Routledge  出版日:1995/03/01 裝訂:平裝
In a bold attempt to redirect the ways theories of communication are conceived and research on communication processes are conducted, this volume questions prevailing communication scholarship that em
定價:1843 元, 優惠價:1 1843
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Speaking Our Minds ─ Conversations With the People Behind Landmark First Amendment Cases

6.Speaking Our Minds ─ Conversations With the People Behind Landmark First Amendment Cases

作者:Joseph Russomanno  出版社:Routledge  出版日:2002/04/01 裝訂:平裝
Tinker. R.A.V. Ollman. Hustler-Falwell. Reno-ACLU. Nebraska Press Association. These names are synonymous with contemporary First Amendment litigation. To explore these landmark cases more deeply, aut
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02-25006600[分機130、131]。
Gaining Influence in Public Relations ― The Role of Resistance in Practice

7.Gaining Influence in Public Relations ― The Role of Resistance in Practice

作者:Bruce K. Berger; Bryan H. Reber  出版社:Taylor & Francis  出版日:2006/03/30 裝訂:平裝
Berger (advertising and public relations, U. of Alabama) and Reber (advertising and public relations, U. of Georgia) consider the elements of power and influence in public relations, and ways to incre
定價:3022 元, 優惠價:1 3022
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Seeking Equity for Women in Journalism and Mass Communication Education ─ A 30-Year Update

8.Seeking Equity for Women in Journalism and Mass Communication Education ─ A 30-Year Update

This volume concentrates on the study and efforts of women and minority men to gain respect and parity in journalism and mass communication, and focuses on trends over the past three decades. Contribu
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Media Competition and Coexistence ─ The Theory of the Niche

9.Media Competition and Coexistence ─ The Theory of the Niche

作者:John W. Dimmick  出版社:Taylor & Francis  出版日:2002/11/01 裝訂:精裝
This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Add
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Crisis Management by Apology ─ Corporate Responses to Allegations of Wrongdoing

10.Crisis Management by Apology ─ Corporate Responses to Allegations of Wrongdoing

作者:Keith Michael Hearit  出版社:Taylor & Francis  出版日:2005/09/01 裝訂:平裝
Hearit (communication, Western Michigan U.) examines the ways in which individuals, organizations, and institutions seek to respond to criticism of an ethical nature. The author argues that, due to to
定價:2582 元, 優惠價:1 2582
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Life-Span Communication

11.Life-Span Communication

作者:Loretta L. Pecchioni (EDT); Kevin B. Wright (EDT); Jon F. Nussbaum (EDT)  出版社:Routledge  出版日:2005/07/31 裝訂:平裝
This innovative text emphasizes how communicative processes develop, are maintained, and change throughout the life span. Topics covered include language skills, interpersonal conflict management, soc
定價:3792 元, 優惠價:1 3792
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Global Entertainment Media ― Content, Audiences, Issues

12.Global Entertainment Media ― Content, Audiences, Issues

作者:Anne Cooper-Chen (EDT)  出版社:Taylor & Francis  出版日:2005/06/30 裝訂:平裝
Global Entertainment Media offers a unique perspective on entertainment media worldwide. As one of the first comprehensive books to address entertainment mass media worldwide, it addresses students as
定價:2582 元, 優惠價:1 2582
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Media Diversity and Localism ― Meaning and Metrics
90折

13.Media Diversity and Localism ― Meaning and Metrics

作者:Philip M. Napoli  出版社:Routledge  出版日:2013/10/10 裝訂:平裝
Questions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity an
定價:2563 元, 優惠價:9 2307
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Media Effects ― Advances in Theory and Research

14.Media Effects ― Advances in Theory and Research

作者:Mary Beth Oliver (EDT); Arthur A. Raney (EDT); Jennings Bryant (EDT)  出版社:Routledge  出版日:2019/07/13 裝訂:平裝
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Children's Learning from Educational Media ― Sesame Street and Beyond
90折

15.Children's Learning from Educational Media ― Sesame Street and Beyond

作者:Shalom M. Fisch  出版社:Routledge  出版日:2017/05/01 裝訂:平裝
Educational media can provide children with enormous opportunities and can serve as a window to new experiences, enrich academic knowledge, enhance attitudes and motivation, and nurture social skills.
定價:2747 元, 優惠價:9 2472
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Biotechnology and Communication ― The Meta-technologies of Information
90折

16.Biotechnology and Communication ― The Meta-technologies of Information

作者:Sandra Braman  出版社:Taylor & Francis  出版日:2013/05/01 裝訂:平裝
This volume examines the convergence of biotechnology and communication systems and explores how this convergence directly influences our understanding of the nature of communication. Editor Sandra Br
定價:3022 元, 優惠價:9 2720
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Sex, Love & Romance in the Mass Media: Analysis & Criticism of Unrealistic Portrayals & Their Influence
90折

17.Sex, Love & Romance in the Mass Media: Analysis & Criticism of Unrealistic Portrayals & Their Influence

作者:Mary-Lou Galician  出版社:Lawrence Erlbaum Assoc Inc  出版日:2003/09/01 裝訂:平裝
This accessible yet research-based text offers both foundational theories and practical applications of analysis and criticism of mass media portrayals of sex, love, and romance in a wide variety of
定價:2469 元, 優惠價:9 2222
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Handbook Of Visual Communication: Theory, Methods, And Media
90折

18.Handbook Of Visual Communication: Theory, Methods, And Media

This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication o
定價:3639 元, 優惠價:9 3275
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Media Effects ─ Advances in Theory and Research
90折

19.Media Effects ─ Advances in Theory and Research

作者:Jennings Bryant (EDT); Mary Beth Oliver (EDT)  出版社:Routledge UK  出版日:2009/02/20 裝訂:平裝
With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for
定價:3184 元, 優惠價:9 2866
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Applied Organizational Communication ─ Theory and Practice in a Global Environment
90折

20.Applied Organizational Communication ─ Theory and Practice in a Global Environment

作者:Thomas E. Harris; Mark D. Nelson  出版社:Lawrence Erlbaum Assoc Inc  出版日:2007/07/24 裝訂:平裝
Applied Organizational Communication provides a current, in-depth analysis of the theories and practices critical to understanding organizational communication concepts in a global environment. Explor
定價:3249 元, 優惠價:9 2924
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