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【簡體曬書區】 單本79折,5本7折,活動好評延長至5/31,趕緊把握這一波!

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原文書 (44)
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無庫存 (45)
商品定價

$800以上 (45)
出版日期

2018~2019 (25)
2016~2017 (20)
裝訂方式

精裝 (45)
作者

Ayantunji Gbadamosi (EDT) (2)
Mehdi Khosrow-Pour (EDT) (2)
Amir Ekhlassi/ Mahdi Nikejhad Moghadam/ Amir Mohammad Adibi (1)
Anurag Singh (EDT)/ Punita Duhan (EDT) (1)
Carlton Brown (EDT)/ Uzoechi Nwagbara (EDT) (1)
Cecilia Silvestri (EDT)/ Michela Piccarozzi (EDT)/ Barbara Aquilani (EDT) (1)
Cheng Lu Wang (EDT) (1)
David J. Burns (EDT) (1)
Dhiraj Jain (EDT)/ Adya Sharma (EDT) (1)
Diana Bogueva/ Dora Marinova/ Talia Raphaely (1)
Dora Sim髊s (EDT)/ Belem Barbosa (EDT)/ Sandra Filipe (EDT) (1)
Elena Veselinova/ Marija Gogova Samonikov (1)
Fabio Musso (EDT)/ Elena Druica (EDT) (1)
Fabrizio Mosca (EDT)/ Rosalia Gallo (EDT) (1)
Giuseppe Pedeliento (1)
Gordon Bowen (EDT)/ Wilson Ozuem (EDT) (1)
Hans Ruediger Kaufmann (EDT)/ Mohammad Fateh Ali Khan Panni (EDT) (1)
Hans Ruediger Kaufmann/ Agapi Manarioti (1)
Jan Kreft (EDT)/ Sylwia Kuczamer-klopotowska (EDT)/ Anna Kalinowska-zeleznik (EDT) (1)
Joana Coutinho De Sousa (1)
出版社/品牌

Business Science Reference (45)

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45筆商品,1/3頁
Corporate Social Responsibility and Strategic Market Positioning for Organizational Success
作者:Carlton Brown (EDT); Uzoechi Nwagbara (EDT)  出版社:Business Science Reference  出版日:2018/06/21 裝訂:精裝
"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales p
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02-25006600[分機130、131]。
Managing Public Relations and Brand Image Through Social Media
作者:Anurag Singh (EDT); Punita Duhan (EDT)  出版社:Business Science Reference  出版日:2016/05/16 裝訂:精裝
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a
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02-25006600[分機130、131]。
Building Brand Equity and Consumer Trust Through Radical Transparency Practices
作者:Elena Veselinova; Marija Gogova Samonikov  出版社:Business Science Reference  出版日:2017/08/31 裝訂:精裝
"This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates th
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02-25006600[分機130、131]。
Global Marketing Strategies for the Promotion of Luxury Goods
作者:Fabrizio Mosca (EDT); Rosalia Gallo (EDT)  出版社:Business Science Reference  出版日:2016/03/31 裝訂:精裝
Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to gr
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02-25006600[分機130、131]。
Digital Marketing Strategies for Fashion and Luxury Brands
作者:Wilson Ozuem (EDT); Yllka Azemi (EDT)  出版社:Business Science Reference  出版日:2017/08/31 裝訂:精裝
"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and lu
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02-25006600[分機130、131]。
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
作者:Norazah Mohd Suki (EDT)  出版社:Business Science Reference  出版日:2016/07/22 裝訂:精裝
In this book, editor Norazah Mohd Suki presents readers with a collection of academic and professional perspectives on consumer psychology, marketing, and effective retail practices to drive both onli
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02-25006600[分機130、131]。
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
作者:Ayantunji Gbadamosi (EDT)  出版社:Business Science Reference  出版日:2016/05/31 裝訂:精裝
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the
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02-25006600[分機130、131]。
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
作者:Upendra Singh Panwar (EDT); Raj Kumar (EDT); Nilanjan Ray (EDT)  出版社:Business Science Reference  出版日:2016/05/31 裝訂:精裝
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effectiv
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02-25006600[分機130、131]。
Marketing Techniques for Financial Inclusion and Development
作者:Dhiraj Jain (EDT); Adya Sharma (EDT)  出版社:Business Science Reference  出版日:2018/05/09 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Promotional Strategies and New Service Opportunities in Emerging Economies
作者:Vipin Nadda (EDT); Sumesh Dadwal (EDT); Roya Rahimi (EDT)  出版社:Business Science Reference  出版日:2017/01/10 裝訂:精裝
Editors Nadda, Dadwal, and Rahimi present readers with a collection of professional and research perspectives on various opportunities for service sector entrepreneurship in emerging economies thro
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02-25006600[分機130、131]。
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
作者:M?展ca G?z-suarez (EDT); Mar??Pilar Mart?疾z-ruiz (EDT)  出版社:Business Science Reference  出版日:2016/06/30 裝訂:精裝
Editors Gmez-Surez and Martnez-Ruiz present readers with a collection of academic and research perspectives on consumer behavior regarding generic, or private-label produ
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02-25006600[分機130、131]。
Strategic Marketing Management and Tactics in the Service Industry
作者:Tulika Sood  出版社:Business Science Reference  出版日:2017/03/20 裝訂:精裝
"This book focuses on knowledge needed to implement service strategies for competitive advantage across industries. Each of the topics covered in the book represents a pivotal content for tomorrow's b
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02-25006600[分機130、131]。
Analyzing Children's Consumption Behavior ─ Ethics, Methodologies, and Future Considerations
作者:Jony Haryanto; Luiz Moutinho (EDT)  出版社:Business Science Reference  出版日:2016/10/30 裝訂:精裝
This volume draws on data from Indonesia, Portugal, Brazil, and China to discuss the ethics and methods for marketing products to children. It addresses consumer perception about future anticipation,
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02-25006600[分機130、131]。
Driving Customer Appeal Through the Use of Emotional Branding
"This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the co
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02-25006600[分機130、131]。
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement ― Emerging Research and Opportunities
作者:Joana Coutinho De Sousa  出版社:Business Science Reference  出版日:2017/12/06 裝訂:精裝
"This book discusses what is the neuromarketing, which are the currently state-of-the art both in terms of models and technology, and also to presenting the main technology issues in neuromarketing, d
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02-25006600[分機130、131]。
Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
作者:Margarida M. Pinheiro (EDT); Ana Estima (EDT); Susana Marques (EDT)  出版社:Business Science Reference  出版日:2018/11/01 裝訂:精裝
"This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contr
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02-25006600[分機130、131]。
Strategic Perspectives in Destination Marketing
作者:Mark Anthony Camilleri (EDT)  出版社:Business Science Reference  出版日:2018/08/17 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Optimizing Millennial Consumer Engagement With Mood Analysis
作者:Sabyasachi Dasgupta (EDT); Priya Grover (EDT)  出版社:Business Science Reference  出版日:2018/06/21 裝訂:精裝
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02-25006600[分機130、131]。
Smart Marketing With the Internet of Things
作者:Dora Sim髊s (EDT); Belem Barbosa (EDT); Sandra Filipe (EDT)  出版社:Business Science Reference  出版日:2018/06/21 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies
作者:Mehdi Khosrow-Pour (EDT)  出版社:Business Science Reference  出版日:2019/06/14 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
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