This is the breakthrough marketing strategy from the world's most innovative advertising agency. One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophi
This book explains the key aspects of executing an international IPO. Packed with useful tips, it reviews rules and market practices from the US to Europe, the Middle East, and the Asia-Pacific region. Real-life case studies are used to illustrate all aspects of conducting an IPO, including documentation, valuation, as well as marketing issues.This new edition has been the subject of a complete and detailed revision, including new information pertaining to market developments. Some topics, such as spin-off offerings, SPACs, listing requirements, and due diligence have also been further expanded while some 15 additional IPOs have been included as examples to illustrate various aspects of new offerings.It is most suitable for entrepreneurs, chief executives, and CFOs of companies about to be floated, investor relations professionals, family offices, private equity, hedge fund and institutional investors, and finance students. It will also be of interest to market practitioners such as in
The Long-Awaited Update for Buildinga Thriving ConsultancyCompletely updated for today’s busier-than-ever consultants, this classic guide covers the ins andouts for competing and winning in this ultracompetitive field. You’ll find step-by-step advice on howto raise capital, attract clients, create a marketing plan, and grow your business into a $1 million-per-yearfirm, plus brand-new material on:Blogging and social networkingGlobal consultingDelegating laborProfiting in a troubled marketRetainer businessInternet marketingPraise for the previous editions of Million Dollar Consulting:“If you’re interested in becoming a rich consultant, this book is a must read.”Robert F. Mager, founder and president, Mager Associates, and member of the Training & Development Hall of Fame“Blast out of the per diem trap and into value billing.”Jim Kennedy, founder, publisher, and editor, Consultants News“The advice on developing price structure alone is worth a hundred times the price of the book.”Will
Corporate actions are normally considered as incidental to the business of investing and marketing investments, but in fact they are highly relevant. The aim of this concise guide is to define what co
Real marketing isn’t about racking up clicks and tweets; it’s about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepre
THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, on
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.Over the past quarter century, Seth Godin has taught and inspired millions of entrepren
Featuring contributions by that institution's faculty, this concise guide is organized to follow the design of the first-year marketing course in Harvard Business School's MBA program. Some of the top
Namibia is a vast and mostly desolate country found on the west coast of southern Africa. Bisected by the Tropic of Capricorn, the country is bounded in the west by the icy Atlantic Ocean and in the e
A Schneider Family Book Award winner!A Bank Street Best BOok of the Year!Told in dual narrative, This Is My Brain in Love is a stunning YA contemporary romance, exploring mental health, race, and, ultimately self-acceptance, for fans of I Am Not Your Perfect Mexican Daughter and Emergency Contact.Jocelyn Wu has just three wishes for her junior year: To make it through without dying of boredom, to direct a short film with her BFF Priya Venkatram, and to get at least two months into the year without being compared to or confused with Peggy Chang, the only other Chinese girl in her grade. Will Domenici has two goals: to find a paying summer internship, and to prove he has what it takes to become an editor on his school paper.Then Jocelyn's father tells her their family restaurant may be going under, and all wishes are off. Because her dad has the marketing skills of a dumpling, it's up to Jocelyn and her unlikely new employee, Will, to bring A-Plus Chinese Garden into the 21st century (or
How to design and market services to create outstanding customer experiencesService design thinking is the designing and marketing of services that improve the customer experience, and the interaction
Widespread distribution of recorded music via digital networks affects more than just business models and marketing strategies; it also alters the way we understand recordings, scenes and historie
Widespread distribution of recorded music via digital networks affects more than just business models and marketing strategies; it also alters the way we understand recordings, scenes and historie
MARKETING 3E has been updated for 2011! This copyright 2012 edition includes a new Social Media Unit as well as a Math Review Appendix. MARKETING 3E is the program that introduces you to the foundatio
Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. Marketing is an ideal text for students of all levels coming to t
This Thing Called Marketing provides students with an accessible, real-world glimpse into the field of marketing. The text shows readers what is involved in producing effective marketing communication
