"So uplifting and powerful - so, so good." Cathy Cassidy"Brave, honest, and heart-breakingly funny." Ben Miller"A beautiful, relevant story of courage, strength, and not letting other people decide who you are." Kate WestonAmelia Bright wants to be the best at everything. But when it comes to popularity, she is dead last. No matter what she tries, she can't shake her reputation as a maggoty nobody.When she meets cute new boy Evan, Amelia wonders if he can help her lose her loser status. And in a moment of hope, she agrees to something she quickly regrets - something that goes viral at school. Now she's not just called "maggot", she's a "bad influence" - and worse.But Amelia's determined not to let one mistake define her...she's so much more than the image everyone sees online. A powerfully real and funny new story from the rising queen of teen, about first kisses, learning to be true to yourself and how one click can last for ever...
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has
'Sorrowland is a wonderland of fantastical and frightening, magical and real. At the centre of this world and leaping off the page is Vern: unstoppable, unforgettable, and unlike anyone you have ever seen before.' MARLON JAMES, Booker Prize-winning author'A fantastical, fierce reckoning ... Sorrowland is gorgeous, and the writing, the storytelling, are magnificent.This country has a dark history of what it's willing to do to black bodies, and Rivers Solomon lays that truth bare in a most unexpected, absolutely brilliant way.' ROXANE GAY__________________________Vern, a Black woman with albinism, is hunted after escaping a religious compound, then she discovers that her body is changing and that she is developing extra-sensory powers.Alone in the woods, she gives birth to twins and raises them away from the influence of the outside world. But something is wrong - not with them, but with her own body. It's itching, it's stronger, it's...not normal.To understand her body's metamorphosis,
When looking to affect organizational change of any kind, the main skill needed is influence. Or, when looking to improve buy in and sell anything, even an idea; influence is needed. In fact, nothing
People won’t put up with being “sold” anymore. If they sense they are being pushed, their guard goes up—and even if they do comply, lingering resentment undermines the relationship...maybe forever. Ye
People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up-and even if they do comply, lingering resentment undermines the relationship...maybe forever.Yet
We’re all nice. In fact, we’re told we’re too nice and we have to change to succeed: ‘Play the game!’; ‘Beat them down!’; ‘Toughen up!’. Do we have to choose between betraying our own values and being left behind without a voice? Absolutely not. We can naturally be persuasive and successful every day without making enemies of ourselves or other people.Influence is a science and renowned Yale professor Zoe Chance will help you master it in this fascinating book. Drawing on the latest behavioural research, entertaining real-life stories and the skills she teaches on her sell-out Yale University MBA course, Zoe Chance unpacks what influence is and how we are persuaded before setting out a series of powerful skills you can adopt to master the art of persuasion and influence. Her techniques include the Magic Question, Powerful Listening, the What Would It Take Question and Building Support. She also looks at how to use influence for maximum positive impact in the world – and how to defend y
