marketing management strategy - 三民網路書店

滿額折

Winning in Service Markets ─ Success Through People, Technology and Strategy

作者：Jochen Wirtz 出版社：World Scientific Pub Co Inc 出版日：2016/09/05 裝訂：平裝

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound a

定價：1666 元，優惠價：9 1499

庫存：1

滿額折

2.

Marketing Management and Strategy

作者：George Tesar (EDT); John Kuada (EDT) 出版社：Taylor & Francis 出版日：2013/02/28 裝訂：平裝

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars an

定價：2999 元，優惠價：1 2999

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3.

International Marketing and Management Strategy

作者：Olivia Jennifer 出版社：Independently published 出版日：2021/04/26 裝訂：平裝

定價：640 元，優惠價：1 640

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Modern Marketing Management and Strategy

滿額折

4.

Modern Marketing Management and Strategy

作者：Prof John N. N. Ugoani 出版社：LAP LAMBERT ACADEMIC PUB 出版日：2022/09/26 裝訂：平裝

定價：2279 元，優惠價：1 2279

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90折

5.

Essentials of Marketing Management

作者：Geoff Lancaster; Lester Massingham 出版社：Routledge UK 出版日：2010/09/10 裝訂：平裝

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from aroun

定價：2729 元，優惠價：9 2456

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6.

Essentials of Marketing Management

作者：Geoffrey Lancaster; Lester Massingham 出版社：Routledge 出版日：2017/08/29 裝訂：平裝

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from aroun

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7.

Essentials of Marketing Management

作者：Geoff Lancaster; Lester Massingham 出版社：Routledge UK 出版日：2010/09/17 裝訂：精裝

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs.With an array of examples and case studies from around

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8.

Essentials of Marketing Management

作者：Geoffrey Lancaster; Lester Massingham 出版社：Taylor & Francis 出版日：2017/08/24 裝訂：精裝

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from aroun

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Marketing Management And Strategy: Marketing Engineering Applications

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9.

Marketing Management And Strategy: Marketing Engineering Applications

作者：LILIEN 出版社：ADDISON-WESLEY PUBLISHING 出版日：1999/01/01 裝訂：平裝

Designed to supplement either a basic marketing course or a course in marketing strategy. System requirements: IBM-compatible PCs running a 486 processor (33MHz), 16MB RAM, 15MB hard disk minimum, com

定價：580 元，優惠價：1 580

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10.

Marketing Management and Strategy ─ An African Casebook

作者：George Tesar (EDT); John Kuada (EDT) 出版社：Taylor & Francis 出版日：2013/02/28 裝訂：精裝

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars an

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11.

Business-to-Business Marketing Management

作者：Mark S. Glynn (EDT); Arch G. Woodside (EDT) 出版社：PBKEMLGP 出版日：2012/04/16 裝訂：精裝

Volume 18 of this series edited by Glynn (Marketing, AUT University) and Woodside (Marketing, Boston College) compiles chapters where contributors outline a particular strategy, situation or problem i

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Cases in Marketing Management and Strategy: An Asia-Pacific Perspective

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12.

Cases in Marketing Management and Strategy: An Asia-Pacific Perspective

作者：QUELCH 出版社：PRENTICE-HALL;INC. 出版日：1996/01/01 裝訂：平裝

For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies.

定價：740 元，優惠價：1 740

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Strategic Marketing Management ─ A Business Process Approach

90折

13.

Strategic Marketing Management ─ A Business Process Approach

作者：Luiz Moutinho; Geoff Southern 出版社：Cengage Learning 出版日：2010/03/30 裝訂：平裝

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management a

定價：2644 元，優惠價：9 2380

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Marketing Strategy: 7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research

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14.

Marketing Strategy: 7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research

作者：Santino Spencer 出版社：Lightning Source Inc 出版日：2023/06/21 裝訂：平裝

定價：350 元，優惠價：1 350

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Marketing Management: 8 in 1 Guide to Master Strategy, Branding, Digital Marketing, Social Media, Analytics, Content, Business Development &

滿額折

15.

Marketing Management: 8 in 1 Guide to Master Strategy, Branding, Digital Marketing, Social Media, Analytics, Content, Business Development &

作者：Santino Spencer 出版社：Lightning Source Inc 出版日：2023/07/03 裝訂：平裝

定價：1050 元，優惠價：1 1050

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16.

Marketing Strategy & Management

作者：Diane M. Phillips 出版社：SAGE PUBN 出版日：2023/04/17 裝訂：精裝

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17.

Marketing Strategy & Management

作者：Diane M. Phillips 出版社：SAGE PUBN 出版日：2023/03/30 裝訂：平裝

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18.

Marketing Strategy and Management

作者：Michael J. Baker 出版社：Palgrave Macmillan 出版日：2014/12/19 裝訂：平裝

"The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates c

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International Marketing ― Strategy and Management

90折

19.

International Marketing ― Strategy and Management

作者：Colin Gilligan; Martin Hird 出版社：Taylor & Francis 出版日：2014/05/30 裝訂：平裝

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic posi

定價：2655 元，優惠價：9 2390

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20.

International Marketing Strategy

作者：T. C. Melewar (EDT); Suraksha Gupta (EDT) 出版社：Palgrave Macmillan 出版日：2012/01/15 裝訂：平裝

Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. I

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三民網路書店 / 搜尋結果

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Winning in Service Markets ─ Success Through People, Technology and Strategy

Marketing Management and Strategy

International Marketing and Management Strategy

Modern Marketing Management and Strategy

Essentials of Marketing Management

Essentials of Marketing Management

Essentials of Marketing Management

Essentials of Marketing Management

Marketing Management And Strategy: Marketing Engineering Applications

Marketing Management and Strategy ─ An African Casebook

Business-to-Business Marketing Management

Cases in Marketing Management and Strategy: An Asia-Pacific Perspective

Strategic Marketing Management ─ A Business Process Approach

Marketing Strategy: 7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research

Marketing Management: 8 in 1 Guide to Master Strategy, Branding, Digital Marketing, Social Media, Analytics, Content, Business Development &

Marketing Strategy & Management

Marketing Strategy & Management

Marketing Strategy and Management

International Marketing ― Strategy and Management

International Marketing Strategy