Crafting and Executing Strategy presents the latest research findings from the literature and cutting-edge strategic practices of companies. The chapter content continues to be solidly mainstream and
The rapid developments of electronic communication in the past decades have resulted in a huge amount of clinical knowledge becoming readily available to patients and the general public. At the same time, with the increasing number of complaints and court cases relating to healthcare disputes, knowledge in healthcare ethics and law is increasingly important in the education, training and practices of lawyers as well. This book aims at helping healthcare practitioners (HCPs) to gain some basic and practical knowledge in the two important areas of clinical ethics and laws, so that they will become better practitioners upholding the standard of care, concentrate on taking care of their patients and stay away from unnecessary legal battles.
Essentials of Marketing Is Designed to Satisfy Your Needs.Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through:1.Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios.2.Purpose and purpose orientation. Reviewing an organization's reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities.3.Diversity, equity, and inclusion. Attention to racial justi
This book is a guide for achieving innovation through outsourcing. Unpacking the various challenges faced by client firms and suppliers, the authors take the reader through the innovation lifecycle an
Report on the rapid development of railway engineering construction in China, this book introduces the basic concepts of railway engineering supported by reference to cases. This book underpins the ex
Introductory and capstone experiences in the undergraduate psychology program are crucial ways to engage students in their major and psychology department, impart realistic expectations, and prepare t
Traditionally, the study of entrepreneurial behavior focuses on such factors as (i) the personality characteristics that distinguish the entrepreneur from non-entrepreneur and (ii) demographic charact
Traditionally, the study of entrepreneurial behavior focuses on such factors as (i) the personality characteristics that distinguish the entrepreneur from non-entrepreneur and (ii) demographic charact
Yang (curriculum and instruction, Central China Normal U. and State U. of New York at Oswego) and Wang (curriculum, instruction, and special education, U. of Southern Mississippi) collect 19 cases rel
"This book examines the best practices for executing technology applications and the utilization of distance education techniques, serving as a reference for academics and instructors running distance
This work presents international examples of online learning and blended learning, a mixture of traditional face-to-face instruction and online learning experiences. The cases focus on the challenges
This book provides a clear conceptual framework, consistent terminology, reference cases, and recommended practices for design, implementation, and management of GII. It is meant for professionals in
Equipment downtime can bring a lean manufacturing operation to a complete standstill. Total productive maintenance (TPM) is such a fundamental part of becoming lean because a machine failure at one st
This book explains how income growth and better environmental qualities go hand in hand, and reviews the drivers and barriers to sustainable innovation on the basis of real-life cases. It discusses wh
