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投資中最危險的是：你認為自己知道「你其實不知道的事」。 開戶投資前一定要懂的基本概念，了解市場運作方式，掌握理財核心，不盲從選股， 避免投資者常犯的初級錯誤！ 市場不等人！金融市場日新月異，身邊充斥著五花八門的理財資訊、投資建議和金融產品廣告，從業者與研究人員期望在市場變化中找尋規則，投資人則是面臨普遍的問題： 該如何洞察市場情勢、做對的投資決策。渴望以無門檻的投資概念達到致富，而非靠運氣來避開高風險。 透過投資來實現個人財富的增加與保值，已是現代人必備技能之一。 行為經濟學家已經證實：多數人不具備基本的投資概念，也不像標準金融經濟模型的假設——以最大效用的理性方式進行投資。市場上不存在類似牛頓定律這種一成不變的規律，過去戰勝市場的策略，無法保證在未來仍然適用。 本書以各種投資現象為例，講解投資理財的基礎概念，不論是想了解如何成功投資，或是自認缺乏金融知識，都能成為投資者實際操作時的重要指南。 「理解投資的基礎概念」是有效管理資金的關鍵！ 培養投資基本功，才能建構理性投資觀。 作者以容易理解的方式幫助投資人建立準確的投資思維，快速理解收益計算、估值模式、交易成本、風險評估的核心知識： ★問對問題，遠離常見的投資錯誤，達到自我保護。 ★保持頭腦清晰，避免誤入歧途，了解市場脾性做出適當判斷，預防不可挽回的損失。 ★習慣使用投資分析工具。 ★正確理解報酬率與風險之間的關係。 ★主動投資或被動投資的選擇評估。 ★了解自己。投資中最危險的事情是：你以為自己知道「你不知道的事情」。 ★知道如何選擇投資顧問，並從他們的建議中做決定。 這些概念不一定能讓你成為股市的明日之星，但確實是置身股海的急救指南，為投資人的金融知識打好基礎，建立自己的成熟投資思維框架。 好評推薦 金融界幾乎很少人能跨越理論與實踐的鴻溝，但作者布萊德佛．康奈爾是個例外。對於每天都要使用金融、經濟、統計工具回答投資問題的人來說，本書有非常棒的說明，只要對投資市場有興趣的人，強烈推薦一定要看。——阿斯沃斯．達莫達蘭（Aswath Damodaran），紐約大學史登商學院財務學教授 布萊德佛是我們業界中最有見解的金融思想家和投資人之一。他

This book explains the conceptual foundations of investing to improve investor performance. There are a host of investment mistakes that can be avoided by such an understanding. One example involves t

Have you ever wanted to write a novel or short story but didn't know where to start? If so, this is the book for you. It's the book for anyone, in fact, who wants to write to their full potential. Practical and jargon-free, rejecting prescriptive templates and formulae, it's a storehouse of ideas and advice on a range of relevant subjects, from boosting self-motivation and confidence to approaching agents and publishers. Drawing on the authors' extensive experience as successful writers and inspiring teachers, it will guide you through such essentials as the interplay of memory and imagination; plotting your story; the creation of convincing characters; the uses of description; the pleasures and pitfalls of research; and the editing process. The book's primary aim is simple: to help its readers to become better writers.

Focused and results-based, this important board review title covers everything that residents need to know when preparing for their Anesthesiology BASIC exam. Written by residents familiar with the exam, its use of bullet points and illustrations enables effective learning and efficient exam preparation. Providing a comprehensive review of all exam topics, the guide uses a clear and focused note-taking style to present 'high-yield' information, enabling efficient study techniques. Bullet points and short paragraphs feature to help rapid understanding, with margin space provided to annotate and add further notes. The helpful format ensures that all exam preparation, including notes from question banks, can be kept in this 'one-stop' review book. Mirroring the BASIC exam requirements, this book covers clinical anesthetic practice, pharmacology, physiology, anatomy, and anesthesia equipment and monitoring. Written by residents for residents, it is an essential preparation resource for the