2004年，Vargo and Lusch首次發表了「服務主導邏輯」的文章，建議用全新的服務主導邏輯來取代傳統的商品主導模式，用以指導企業的市場行銷策略及方向。事實上，盧施(Lusch)與瓦爾格(Vargo)準確地記錄下IBM聚焦於服務科學、管理、工程（SSME）的作法，這正是過去二十年中，這一家公司從商品主導邏輯、轉而進入服務主導邏輯的直接映證；另外，在服務科學領域中的每一個人，在共同建立知識主
The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective.
The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective.
For this special issue of the Review of Marketing Research, editors Vargo (University of Hawaii) and Lusch (University of Arizona) unite international contributors in business, entrepreneurship, and m
The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, will be an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S
Lusch (U. of Arizona) and Vargo (U. of Hawaii at Manoa) generated much debate in the field with their seminal 2004 article in the Journal of Marketing advocating a new dominant logic for marketing. Ev
