As a continent, Africa occupies nearly a quarter of the world's land area and is home for one-seventh of its population. But a large proportion of the people, especially those living in Sub-Sahara Afr
History education, by nature, transmits an ‘official’ version of national identity. National identity is not a fixed entity, yet controversy over national identity and history teaching is itself an es
Global Mindsets seeks to tackle a topic that is relatively new in research and practice, and is considered by many to be critical for firms seeking to conduct global business. It argues that multiple
Explore new international economic and business trends and how your firm can benefit from them!Internationalization of Companies from Developing Countries provides marketing and economic researchers a
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars an
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars an
This book provides an overview of approaches to internationalization as experienced by smaller manufacturing enterprises over a relatively long period of time---the 35-year period from 1974 to 2009.
