This collection of 10 original essays honors the intellectual legacy of Professor Everett M. Rogers, a pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks
This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures
Communication and health researchers from the US offer 27 chapters on health communication research measures. They detail social science constructs and ways of measuring them, focusing on communicatio
