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原文書 （17）
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可訂購商品 （17）
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無庫存 （17）
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$800以上 （17）
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2018~2019 （2）
2016~2017 （2）
2016年以前 （13）
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平裝 （9）
精裝 （8）
作者
Shelly Rodgers (EDT)/ Esther Thorson (EDT) （5）
Esther Thorson/ Mitchell S. McKinney/ Dhavan Shah （2）
Margaret Duffy (EDT)/ Esther Thorson (EDT) （2）
David W. Schumann (EDT)/ Esther Thorson (EDT) （1）
David W. | Thorson Schumann Esther （1）
Esther Thorson (EDT)/ Jeri Moore (EDT) （1）
Esther Thorson Shelly Rodgers （1）
Esther Thorson/ Margaret Duffy （1）
Jerry C. Parker Ph.D. (EDT)/ Esther Thorson (EDT) （1）
Lee Wilkins/ Martha Steffens/ Esther Thorson/ Greeley Kyle （1）
Lee Wilkins、Martha Steffens、Esther Thorson、Greeley Kyle、Kent Collins and Fred Vultee （1）
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出版社/品牌
Routledge UK （5）
Taylor & Francis （4）
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Peter Lang Pub Inc （2）
Cengage Learning （1）
Psychology Pr （1）
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共17筆商品，1/1頁
Advertising Age ─ The Principles of Advertising and Marketing Communication at Work
90折
1.

Advertising Age ─ The Principles of Advertising and Marketing Communication at Work

作者：Esther Thorson; Margaret Duffy  出版社：Cengage Learning  出版日：2011/08/15 裝訂：平裝
Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's li
定價：2014 元， 優惠價：9 1813
無庫存，下單後進貨(到貨天數約30-45天)
Advertising Theory
90折
2.

Advertising Theory

作者：Esther Thorson Shelly Rodgers  出版社：Routledge UK  出版日：2012/02/23 裝訂：平裝
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising,
定價：3509 元， 優惠價：9 3158
無庫存，下單後進貨(到貨天數約45-60天)
Internet Advertising ─ Theory and Research
90折
3.

Internet Advertising ─ Theory and Research

作者：David W. ; Thorson Schumann Esther  出版社：Psychology Pr  出版日：2013/01/26 裝訂：平裝
Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area
定價：2274 元， 優惠價：9 2047
無庫存，下單後進貨(到貨天數約45-60天)
Integrated Communication
4.

Integrated Communication

作者：Esther Thorson (EDT); Jeri Moore (EDT)  出版社：Taylor & Francis  出版日：1996/02/01 裝訂：精裝
This book presents some of the latest and best thinking on the advantages and challenges of integrated marketing communication. Marketers who read this book will find new ways to think about their day
無法訂購
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
Advertising Theory
5.

Advertising Theory

作者：Shelly Rodgers (EDT); Esther Thorson (EDT)  出版社：Taylor & Francis  出版日：2019/05/03 裝訂：平裝
定價：2747 元， 優惠價：1 2747
無庫存，下單後進貨(到貨天數約30-45天)
Advertising Theory
6.

Advertising Theory

作者：Shelly Rodgers (EDT); Esther Thorson (EDT)  出版社：Taylor & Francis  出版日：2019/04/29 裝訂：精裝
無法訂購
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
Advertising Theory
7.

Advertising Theory

作者：Shelly Rodgers (EDT); Esther Thorson (EDT)  出版社：Routledge UK  出版日：2012/03/30 裝訂：精裝
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising,
無法訂購
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
Political Socialization in a Media Saturated World
8.

Political Socialization in a Media Saturated World

作者：Esther Thorson; Mitchell S. McKinney; Dhavan Shah  出版社：Peter Lang Pub Inc  出版日：2014/08/30 裝訂：精裝
The studies that comprise Political Socialization in a Media Saturated World synthesize, question, and update our knowledge of political socialization that has accumulated over the past 40 years of re
無法訂購
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
Persuasion Ethics Today
9.

Persuasion Ethics Today

作者：Margaret Duffy (EDT); Esther Thorson (EDT)  出版社：Routledge UK  出版日：2015/12/28 裝訂：平裝
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertisi
無法訂購
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
Digital Advertising ─ Theory and Research
10.

Digital Advertising ─ Theory and Research

作者：Shelly Rodgers (EDT); Esther Thorson (EDT)  出版社：Routledge  出版日：2017/03/07 裝訂：精裝
This book offers a comprehensive overview of the field that draws on current research and practices in digital advertising and promotion by introducing key concepts, models, theories, evaluation pract
無法訂購
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
Political Socialization in a Media-Saturated World
11.

Political Socialization in a Media-Saturated World

作者：Esther Thorson; Mitchell S. McKinney; Dhavan Shah  出版社：Peter Lang Pub Inc  出版日：2014/08/15 裝訂：平裝
The studies that comprise Political Socialization in a Media Saturated World synthesize, question, and update our knowledge of political socialization that has accumulated over the past 40 years of re
無法訂購
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
Persuasion Ethics Today
12.

Persuasion Ethics Today

作者：Margaret Duffy (EDT); Esther Thorson (EDT)  出版社：Routledge UK  出版日：2015/12/28 裝訂：精裝
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertisi
無法訂購
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
Digital Advertising ─ Theory and Research
滿額折
13.

Digital Advertising ─ Theory and Research

作者：Shelly Rodgers (EDT); Esther Thorson (EDT)  出版社：Routledge  出版日：2017/02/27 裝訂：平裝
This book offers a comprehensive overview of the field that draws on current research and practices in digital advertising and promotion by introducing key concepts, models, theories, evaluation pract
定價：2999 元， 優惠價：1 2999
無庫存，下單後進貨(到貨天數約45-60天)
Advertising and the World Wide Web
滿額折
14.

Advertising and the World Wide Web

作者：David W. Schumann (EDT); Esther Thorson (EDT)  出版社：Taylor & Francis  出版日：2014/06/09 裝訂：平裝
The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very
定價：3239 元， 優惠價：1 3239
無庫存，下單後進貨(到貨天數約45-60天)
Health Communication in the New Media Landscape
15.

Health Communication in the New Media Landscape

作者：Jerry C. Parker Ph.D. (EDT); Esther Thorson (EDT)  出版社：Springer Pub Co  出版日：2008/10/20 裝訂：精裝
This book presents innovative, media-based methods of health communication for health care professionals, public health officials, and communication experts. As a media-based text, Health Communicati
無法訂購
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
Reporting Disaster on Deadline―A Handbook for Students and Professionals
滿額折
16.

Reporting Disaster on Deadline―A Handbook for Students and Professionals

作者：Lee Wilkins; Martha Steffens; Esther Thorson; Greeley Kyle  出版社：Routledge UK  出版日：2012/07/19 裝訂：平裝
This book provides an introduction to covering crises, considering practice issues and providing guidance in preparing for and responding to calamities. It offers a concise overview for journalism aca
定價：2399 元， 優惠價：1 2399
無庫存，下單後進貨(到貨天數約45-60天)
Reporting Disaster on Deadline
17.

Reporting Disaster on Deadline

作者：Lee Wilkins; Martha Steffens; Esther Thorson; Greeley Kyle; Kent Collins and Fred Vultee  出版社：Routledge  出版日：2012/03/01 裝訂：精裝
This book provides an introduction to covering crises, considering practice issues and providing guidance in preparing for and responding to calamities. It offers a concise overview for journalism aca
無法訂購
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
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