Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture--music, literature, politics, economics, consumerism
Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture--music, literature, politics, economics, consumerism
Now in its second edition, A Textbook of Cultural Economics is an established resource for many courses, including economics of the arts, the cultural and media industries, and the digital creative economy. Authored by Ruth Towse, a widely recognised expert in cultural economics, the book offers a comprehensive, up-to-date overview and analysis of the field in the digital era. Written in an accessible style, and with suggestions for further reading, it covers a range of topics, from the more traditional arts to the creative industries (such as music, film, games, broadcasting, and publishing), as well as the economics of artists' labour, markets and copyright. This second edition considers the creative economy up to the present, emphasising the role of digitisation across the creative industries. It will appeal to students taking courses in the economics of art and culture, and can also be used in courses on arts management and cultural policy.
Most of us self-sabotage. Most of us are undirected. Yet by using these step-by-step techniques, you will be able to get past your self-defeating behaviors, stay on a weekly business plan, and nearly
This classic leadership resource unpacks dynamic principles to help you maximize your management skills, develop excellence in yourself, and be an effective leader.
Oren Klaff, sales and negotiating expert and bestselling author of Pitch Anything, reveals new playbook on persuasion in business. No one likes being pressured into making a purchase. Over decades
