The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego
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The Media Landscape Has Changed -- Has Your Marketing?
Whether you're a business leader, a thought leader or an established professional whose goal is to expand their influence, you want to make the biggest possible impact in your field -- and attract influential clients, customers and followers to your side. The Authority Advantage gives you the step-by-step plan to do just that, as Adam Witty, CEO of ForbesBooks, and Advantage Media's Senior Marketer Rusty Shelton show you how to establish your Authority and leverage it to take your professional profile to the highest possible level.
The media landscape has shifted -- and you need to shift with it. Society has transitioned from Macromedia to Micromedia, and that transition brings with it a host of new opportunities -- as well as many hidden pitfalls that Witty and Shelton will help you avoid. It all begins with establishing a compelling brand that magnetizes your persona and establishes Authority in such a way that people will look up to you in a way they never did before.
Within these pages, you'll discover the secrets of establishing a strong brand in your public's mind; how to create compelling content in all formats; learn how Authority by Association exponentially increases your status; understand the three different types of media and which will make the most of your efforts; how to use books, speaking engagements and publicity as tools for prestige and profitability; and most importantly, find out how to create your own MAP (Master Authority Plan) to put all these elements into a top-to-bottom strategy to elevate your profile above the competition's. You'll also hear from some of the leading thought leaders in the country, who reveal the tactical methodologies helped them write their own success stories.
The Authority Advantage breaks through outdated concepts to provide a blueprint for thought leadership in today's radically new business environment. It's a book you can't afford not to have -- so read it before your competition does.
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