Sweet Success: A Simple Recipe to Turn Your Passion Into Profits

As we face an economic downturn, many people around the world are forced to reevaluate their careers and what direction they want to go in life. Candace Nelson, founder of Sprinkles Bakery, faced the same existential question as a venture capitalist after the dot-com bust, and will share the recipe for turning your passion into a successful business.

Candace Nelson lost her job in the dot-com bust. Instead of going to business school, as many of her peers were doing, she reflected on what she really wanted to do--and did what nobody, including Candace herself, would have expected. She poured her passion and life savings into creating the world's first cupcake bakery. Today, Sprinkles cupcakes have become the go-to for celebrating everything from birthdays to job promotions to new babies, and so much more.

In Sweet Success, Candace shares her recipe for success via the steps she took to build a beloved brand. This is not a sugarcoated version--she shares the mishaps, mistakes, and hard-earned lessons she learned. Most of all, she provides directions so anyone else can do this too. Readers will learn:

• How to make the key ingredients to any successful business work for them.
• The best way to turn fully baked ideas into successful products that will grow their brand.
• The secret recipe for packaging your product so that it appeals to your key demographic.
• How to turn your kitchen experiments into top products.
• And much more.

This is a story that resonates in this zeitgeist and is more necessary to understand than ever before. Right now, everyone is grappling with difficulties that this new normal has brought and looking inward, wanting to make more meaningful choices with their lives and work. Many people are even facing the same life-altering decisions she faced twenty years ago.