The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales
商品簡介
Seeking assets to manage? Frustrated by the pace and progress of your business development efforts?
Managers are often challenged by the process of asset gathering. Why doesn't the market recognize the firm's value? Where is the AUM? Here is a big idea-let us ask the very institutions we all want capital from, why most managers do not earn their assets and never will. Within these pages are the direct responses of institutional investors worldwide to these questions and more so that you can hear their feedback and utilize it to create a game plan that works.
Managers are a passionate lot. They work hard building firms, track records, and teams. Their strategies are different. Out in the market, they spend precious time and money in the pursuit of institutional assets to manage. Their numbers are better than competitors who are exponentially larger, well branded, and longer tenured. Aren't yours? Too often, this outperformance does not correlate to asset gathering with any efficiency nor direct route. The assets consistently go to the biggest players in the industry. The occasional entrant makes a big splash, while the industry remains a pyramid despite recent strides to level the playing field. Few firms make it to their desired capacity. So, what makes the difference in institutional investment management marketing and sales? This book is your key.
Now in its second edition, The Road to AUM provides investment managers, business owners, and marketing and sales professionals with a roadmap to institutional asset growth based on feedback directly from the institutions themselves. Whether a firm is adding products or channels, moving in a new direction, emerging, or just launching, an aerial view of the road ahead is paramount. This book will tell managers what the market will not. It will explain where to spend time and resources, and where to save them. Sandra Powers Murphy sheds light on the secret path to success, explaining the inside scoop and providing readers with a clear view of the forest through the trees for those seeking a path to growth.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。