Do B2B Better: Drive Growth Through Game-Changing Customer Experience
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Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business organizations how to build and sustain superior Customer Experience (CX) as a core business activity.
Any business owner knows the adage the customer is always right--but what if your customer is another business? For B2B companies, the customer is still always right, but many of these organizations don't place enough value on customer experience according to research and data. Businesses Are Customers Too is a call to action for business-to-business organizations to improve their overall Customer Experience (CX) processes. This begins with that first email or phone call to your company, continues to the final delivery of the product--and includes every interaction in between.
Industry expert Jim Tincher provides you with the tools to create and sustain superior Customer Experience based on a powerful proprietary model called the Chain of CX Value. You will read about B2B companies that have implemented successful CX programs and learn what sets them apart from the competition to deliver true value to their customers.
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