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The Laws of Brand Storytelling ― Win, and Keep, Your Customers' Hearts and Minds
- ISBN13：9781260440195
- 出版社：McGraw-Hill
- 作者：Ekaterina Walter; Jessica Gioglio
- 裝訂／頁數：精裝／277頁
- 規格：20.3cm*12.7cm*2.5cm (高/寬/厚)
- 出版日：2018/11/02
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From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling?the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty
We have been sharing stories from the beginning of human civilization?for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action.
How?
By following these laws:
•The Protagonist Laws: Know Who You Are
•The Strategy Laws: Understand Your Goals
•The Discovery Laws: Find Your Story
•The Story-Making Laws: Craft Your Story
•The Channel Laws: Share Your Story
•The Laws of Engagement: Engage with Your Communities
Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law?literally?for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty.
作者簡介
Ekaterina Walter has been at the forefront of the digital transformation revolution since its early days. At Intel, she led company-wide social media adoption. She spearheaded marketing and technology innovation as cofounder and CMO of Branderati, which was acquired by Sprinklr, a customer experience management platform. She now helps companies build customer-centric digital transformation strategies. She is the Wall Street Journal bestselling author of Think Like Zuck and the coauthor of The Power of Visual Storytelling.
Jessica Gioglio has spent over a decade leading transformative marketing, public relations, and social media programs for best-in-class companies, including Dunkin’ Donuts, TripAdvisor, State Street, Comcast, and Sprinklr. She was named one of the top marketing leaders to follow by LinkedIn, HubSpot, TopRank Online Marketing, the U.K.’s We Are The City, and more. She is the coauthor of The Power of Visual Storytelling.
Visit ekaterinawalter.com and jessicagioglio.com
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