Smarketing ― How to Achieve Competitive Advantage Through Blended Sales and Marketing
商品簡介
Since the earliest days of sales and marketing, these departments have been separate empires. They have different leaders, different budgets, and different organizational structures. However, the reality is that the overwhelming impact of the internet and social media has brought these two departments closer together, and blurred the boundaries that traditionally existed between them. Smarketing is the first book that explores this revolutionary shift, identifying what it means for companies globally, and outlining the changes organizations should make in order to harness the opportunity it presents.
Written by firmly established industry experts, Smarketing explains how the digital revolution has changed the roles of sales and marketing permanently, and why companies should blend these into one single, streamlined smarketing department, which will result in sales people becoming better marketers, and marketers becoming better sales people - leading to bigger, better business growth all round. With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and succeed in the new era of marketing.
作者簡介
Tim Hughes is a social selling innovator and pioneer listed by Forbes as one of the Top 100 Social Sellers globally. Tim Hughes was involved in rolling out one of the most advanced social selling programs in Western Europe.
Adam Gray has spent over a decade specializing in social media marketing. He is one of the founders of Digital Leadership Associates, and was formerly the Head of Client Social Media (EMEA) for Oracle.
Hugo Whicher is the Marketing Director at Oracle, where he provides social selling and account based marketing across a 'virtually' merged sales and marketing team.
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