The Purpose Revolution ─ How Leaders Create Engagement and Competitive Advantage in an Age of Social Good

More and more, employees, customers, and investors want their work and money to not only provide for their own material needs but to also help create a better world for all. Bestselling author John Izzo teams up with Jeff VanderWein to show leaders and companies how to transform their corporate culture so they can succeed in the midst of this Purpose Revolution.

Today people want more than just a good job or a good deal--increasingly, they want to feel like they're doing good as well, that their work and money are contributing to some greater purpose. John Izzo and Jeff Vanderwielen call it The Purpose Revolution, and in this revelatory book they argue that it will dramatically transform the world of business.
While they describe the Purpose Revolution's impact on consumers and investors, their prime focus is on how to activate purpose among employees and how to embed purpose in the culture of your organization. Because you can't fake purpose--it has to be a genuine part of your organizational DNA if you're going to attract customers and investors. Using many examples, the authors illustrate how to lead in this new age of social good, how to attract and engage talented employees, how to create a purposeful culture, and how to win loyalty from employees, customers, and investors.

John Izzo is president of Izzo Associates. He has spoken to over one million people, advised over 500 companies, authored or coauthored six books and helped some of the world's most admired companies, including IBM, Qantas, the Mayo Clinic, Verizon, RBC, TELUS, Westjet, DuPont, Humana, Microsoft and McDonalds.

Jeff Vanderwielen is a principle at ZGroup Consulting and is a former senior change consultant at Ernst & Young. He has worked with over 200 companies on creating major change strategies and has coached several thousand leaders.