Greener Products ─ The Making and Marketing of Sustainable Brands
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商品簡介
Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically setting new sustainability targets every five years. To remain relevant in this fast-paced field with new principles and concepts that surface daily, the second edition will have all chapters updated with new case studies, and a new chapter on capital cost accounting will be added. The new case studies will be on Nike, Samsung Electronics, Apple Inc., BMW, and many other corporations.
作者簡介
Dr. Al Iannuzzi is a Senior Director in the Worldwide Environment, Health & Safety department at Johnson & Johnson where he directs the global Product Stewardship, Design for Environment and Green Marketing programs. He has 30 years of experience in the EHS field and has led Johnson & Johnson's environmental and toxicology programs as well as leading the development of the Healthy Planet Sustainability goals and the EARTHWARDS? green product design process. Prior to Johnson & Johnson, Al worked for the New Jersey Department of Environmental Protection and his work experience includes environmental consulting. He is the author of two books and has written numerous articles on product stewardship and environmental compliance.
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