Evaluating Organization Development ─ How to Ensure and Sustain the Successful Transformation

Evaluating organization development (OD) and change is a critical for any executive team, project manager, or consultant who wants to see the change effort sustain and successfully evolve. Many practitioners have started change efforts, and have experienced initial improvements, but ulitmately there is no measurable contribution to the balanced scorecard or the bottom line. Evaluation can be the key to enacting real change that makes sense to the team, your customers, and your stakeholders while seeing your strategic plan make crucial differences. The process of evaluation is often missing from change initiatives, and many previous books have glossed over the topic, but Evaluating Organization Development: How to Ensure and Sustain the Successful Transformation makes planning for, implementing, and then assessing your change efforts simple. With handy 'how-to' lessons, pull-out tools that are ready to use, and case studies that guide the implementation of each step, your team will be able to show the impact and justify the resources for each project. In addition, your team benefit from this step-by-step guide because they too will now understand their role and be connected to meeting the challenge of each metric. When the team understands the goal and how to achieve it, everyone wins.

William J. Rothwell, Ph.D., SPHR, SHRM-SCP, CPLP Fellow is President of Rothwell & Associates, Inc. and Rothwell & Associates, LLC (see www.rothwellandassociates.com). He is also a Professor of the Workforce Education and Development program, Department of Learning and Performance Systems, at The Pennsylvania State University, University Park campus. He has authored, co-authored, edited, or co-edited 300 books, book chapters, and articles—including over 90 books.

Before arriving at Penn State in 1993, he had 20 years of work experience as a Training Director, HR, and Organization Development in government and business. He has also worked as a consultant for more than 40 multinational corporations--including Motorola China, General Motors, Ford, and many others. In 2012, he earned ASTD's prestigious Distinguished Contribution to Workplace Learning and Performance Award, and in 2013 ASTD honored him by naming him as a Certified Professional in Learning and Performance (CPLP) Fellow. In 2014, he was given the Asia-Pacific International Personality Brandlaureate Award (see http://www.thebrandlaureate.com/awards/ibp_bpa.php).

Truly global in his outlook, he conducted training in 15 nations around the globe in 2014 alone and visited many other nations virtually to offer webinars. Notably, in 2015, he visited China for his 76th time since 1996.

His recent books include Organization Development in Practice (OD Network, 2016), Mastering the Instructional Design Process, 5^th ed (Wiley, 2016), Practicing Organization Development, 4^th ed. (Wiley, 2015), The Leader’s Daily Role in Talent Management (McGraw-Hill, 2015), Beyond Training and Development, 3^rd ed. (HRD Press, 2015), Effective Succession Planning, 5^th ed. (AMACOM, 2015), Career Planning and Succession Management, 2^nd ed. (Praeger, 2015), Organization Development Fundamentals: Managing Strategic Change (ATD Press, 2015), The Competency Toolkit, 2 vols, 2^nd ed. (HRD Press, 2015), Creating Engaged Employees: It’s Worth the Investment (ATD Press, 2014), Optimizing Talent in the Federal Workforce (Management Concepts, 2014), Performance Consulting (Wiley, 2014), the ASTD Competency Study: The Training and Development Profession Redefined (ASTD, 2013), Becoming An Effective Mentoring Leader: Proven Strategies for Building Excellence in Your Organization (McGraw-Hill, 2013), Talent Management: A Step-by-Step Action-Oriented Approach Based on Best Practice (HRD Press, 2012), the edited three-volume Encyclopedia of Human Resource Management (Wiley/Pfeiffer, 2012), Lean But Agile: Rethink Workforce Planning and Gain a True Competitive Advantage (Amacom, 2012), Invaluable Knowledge: Securing Your Company’s Technical Expertise-Recruiting and Retaining Top Talent, Transferring Technical Knowledge, Engaging High Performers (Amacom, 2011), Competency-Based Training Basics (ASTD Press, 2010), Effective Succession Planning: Ensuring Leadership Continuity and Building Talent from Within, 4^th ed. (Amacom, 2010), Practicing Organization Development, 3^rd ed. (Pfeiffer, 2009), Basics of Adult Learning (ASTD, 2009), HR Transformation (Davies-Black, 2008), Working Longer: New Strategies for Managing, Training, and Retaining Older Employees (Amacom, 2008), and Cases in Government Succession Planning: Action-Oriented Strategies for Public-Sector Human Capital Management, Workforce Planning, Succession Planning, and Talent Management (HRD Press, 2008). He can be reached by email at wjr9@psu.edu and by phone at 814-863-2581. He is located at 310B Keller Building, University Park, PA 16803.

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Dr. Maureen Connelly Jones is a Senior Instructor and Teaching Assistant Professor for the online Master of Health Administration Program at The Pennsylvania State University. Dr. Jones has worked in higher education since 1997, teaching in nursing and health policy and administration. She has worked in the healthcare industry for over 24 years. She has broad expertise in the education arena in both residential and online programs, creating an online certificate program for the Penn State World Campus as well as course development for multiple Penn State campus locations.

She brings an extensive and diverse healthcare experience to the students, her research, and the organizations with whom she partners. Her management roles have included program manager, hospital supervisor, practice advancement specialist, educator, and project manager. She has held clinical roles in multiple level-one emergency/trauma centers, as a flight nurse for both pediatric and adult critical-cares patients, and in pre-hospital emergency medical services as a paramedic.

Dr. Jones’ research explores the necessary characteristic for health care executives. Past research explored how health care CEOs lead during a crisis as part of the competency development model by identifying health care CEO characteristics (on-going research) by interviewing CEOs and members of their executive team. In addition to her research agenda Dr. Jones has a passion for helping organizations create success surrounding workforce planning and has published chapters in two books: Talent Management: A Step-by-Step Action-Oriented Guide Based on Best Practice and Career Planning and Succession Management: Developing Your Organization’s Talent for Today and Tomorrow.