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：NT$ 5940 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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作者簡介
商品簡介
"Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections." Choice
作者簡介
A. COSKUN SAMLI is Research Professor of Marketing and International Business at the University of North Florida at Jacksonville. /e His previous books include Marketing and the Quality-of-Life Interface (1987) and Technology Transfer (1985).
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