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Global Innovation and Entrepreneurship ― Challenges and Experiences from East and West
90折

Global Innovation and Entrepreneurship ― Challenges and Experiences from East and West

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:NT$ 7650 元
優惠價
906885
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

Addressing the wide-ranging challenges of global entrepreneurship and innovation faced by both East and West, this edited volume provides a multi-faceted overview of the complexity facing entrepreneurial firms within global value chains. Viewed from the context of an emerging multi-polar world in which Europe and Asia are seen as major actors, the book explores their relations which are becoming increasingly crucial for the understanding of global politics, trade, technology, culture and travel. Global Innovation and Entrepreneurship includes case studies and discussions from a range of sectors and takes a unique cross-disciplinary perspective from European as well as East and South Asian authors.

作者簡介

Stephen E. Little is currently Chairman of the Asia Pacific Technology Network, which supports collaboration between the UK, wider Europe and Asia in the area of high technology, corporate strategy and entrepreneurship. He is also Fellow of the Regional Studies Association and his current research interests include the global migration of skilled labour, the contribution of large science projects to innovation in the wider economy and the role of place-branding and heritage in regional development. He has held appointments in Information Systems at Griffith University Queensland, the University of Wollongong NSW, Manchester Metropolitan University, UK.

Frank M. Go is Professor Emeritus at Erasmus University, the Netherlands. Previously, he held the Bewetour Chair of Tourism Marketing at the Rotterdam School of Management and served at the business faculties of universities in Toronto, Calgary in Canada and Hong Kong; as visiting professor at the George Washington University, USA, Leuven, Belgium, Open University Business School, UK, Rikkyo University, Japan.

Teresa Shuk-Ching Poon is Associate Professor of the Lee Shau Kee School of Business and Administration and Associate Director of the Institute of International Business and Globalisation at the Open University of Hong Kong. She obtained her degrees from the University of Sydney, the University of Warwick and the University of Hong Kong. Her current research interests cover global value chains, entrepreneurship and innovations, human resource management and organisational sustainability.

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優惠價:90 6885
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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