Radical Business Model Transformation ─ Gaining the Competitive Edge in a Disruptive World
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商品簡介
Many companies have a well-established business model. They may have continuously fine-tuned it to stay aligned with changes in the business environment. But these companies today are often relying on a business model that was fundamentally suited to a different era. As companies try to adapt to the new environment they risk relying on incremental improvements that only scratch the surface of what is needed to develop a radically different value proposition. Based on rigorous research of companies that have successfully and radically re-designed their business model, Radical Business Model Transformation shows why they made the leap, what they had to do to achieve it and how it has transformed the potential for their organizations.
Radical Business Model Transformation provides a roadmap that will enable organizations to benchmark how far they have crossed the line to making a radical transformation as well as a toolkit for diagnosing the type of transformation made. Case studies of organizations that have crossed the line to a more transformative business include Daimler, SAP, Xerox, Atlas Copco, Infosys and Netflix. The book finishes by highlighting what is needed to take up the leadership challenge required for adopting a radical business model transformation as well as providing a manual for how to do it.
This book will be essential reading for students and professionals interested in reshaping organizations and ensuring that their business model is future-proof to withstand the shifting sands of an environment that is evolving towards a new proliferation of digital innovations that set to transform the business landscape.
作者簡介
Dr. Carsten Linz is a serial entrepreneur and new business developer with more than 15 years of experience in driving innovation and growth. He started and developed more than 20 ventures and launched €100 mil. businesses. As Business Development Officer at SAP Global Services, he leads the incubation of the next-generation service businesses.
Prof. Dr. Gunter Muller-Stewens is Professor of Strategic Management and Director of the Institute of Management at the University of St. Gallen. He authored multiple books, case studies, and articles in prestigious academic and practitioner-oriented journals. His main research interest is corporate strategy.
Prof. Dr. Alexander Zimmermann is an Assistant Professor of Organization and Strategic Management and the Project Manager for the Center for Organizational Excellence (CORE) at the University of St. Gallen. His main research interest is how firms can reconcile trade-offs such as innovation vs. efficiency or economic vs. social value creation through strategy, organization, and leadership.
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