相關商品
商品簡介
作者簡介
商品簡介
Customer EXperience (CEX) is hot! Nowadays, it’s getting increasingly hard for companies to be distinctive through the products they offer. So it is key for them to stand out by means of the services they offer in addition to these product. A focus on the customer experience is needed. Many companies realize this, but only few manage to be successful. They understand the theory and the process to get there, but what they lack are concrete tools to bring the theory into practice.
CEX SELLS is the inspiration book for companies that want to deliver distinctive customer experiences in order to achieve their business objectives. The authors discuss the various ingredients needed to deliver perfect customer experiences. Ingredients to define and design the optimal experience, but they also offer a description of what is needed in the organization for them to be able to deliver and manage that desired experience. They show how front runners worldwide have optimized their customer experience, and what other companies could learn from that. A book that will definitively inspire you to improve your own customer experience!
CEX SELLS is the inspiration book for companies that want to deliver distinctive customer experiences in order to achieve their business objectives. The authors discuss the various ingredients needed to deliver perfect customer experiences. Ingredients to define and design the optimal experience, but they also offer a description of what is needed in the organization for them to be able to deliver and manage that desired experience. They show how front runners worldwide have optimized their customer experience, and what other companies could learn from that. A book that will definitively inspire you to improve your own customer experience!
作者簡介
Beate van Dongen Crombags (1973) is one of the owners of the consultancy firm VODW. She is specialized in optimizing the dialogue between companies and customers. Beate advises companies on customer experiences, digital transformations and the structure of multichannel organizations.
Beate aims for the top: both literally in the mountains as well as figuratively in her work together with her clients and their customers. She always starts at what makes customers tick and translates this into futureproof, sustainable and pragmatic solutions. Beate publishes articles and teaches at Nyenrode University. In her role as jury member of the National Contact Center Awards she evaluates leading contact center cases in the Netherlands.
Beate has been voted several time as one of the 100 top marketers of the Netherlands.
Deborah Wietzes (1979) is senior manager customer experience at VODW. For the past 11 years, she has supported a broad range of national and international companies to become more customer-centric. She defines their current customer journeys, optimizes them and transforms organizations to maximize business results. Existing and new customer insights are always the foundation and Deborah translates these together with her clients and customers into unexpected, impactful concepts. She regularly lectures on customer experience during seminars or at universities.
Deborah gets energy from ?new’; new people, new places, new environments and new challenges. This, together with the fast diversity of industries and countries she operates in, leads to a broad collection of inspirational examples, of which only a fraction is included in this book.
Beate aims for the top: both literally in the mountains as well as figuratively in her work together with her clients and their customers. She always starts at what makes customers tick and translates this into futureproof, sustainable and pragmatic solutions. Beate publishes articles and teaches at Nyenrode University. In her role as jury member of the National Contact Center Awards she evaluates leading contact center cases in the Netherlands.
Beate has been voted several time as one of the 100 top marketers of the Netherlands.
Deborah Wietzes (1979) is senior manager customer experience at VODW. For the past 11 years, she has supported a broad range of national and international companies to become more customer-centric. She defines their current customer journeys, optimizes them and transforms organizations to maximize business results. Existing and new customer insights are always the foundation and Deborah translates these together with her clients and customers into unexpected, impactful concepts. She regularly lectures on customer experience during seminars or at universities.
Deborah gets energy from ?new’; new people, new places, new environments and new challenges. This, together with the fast diversity of industries and countries she operates in, leads to a broad collection of inspirational examples, of which only a fraction is included in this book.
![漂鳥集[中英雙語版]](https://cdnec.sanmin.com.tw/product_images/957/957146403.jpg)
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。