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Values Sell ― Transforming Purpose into Profit Through Creative Sales and Distribution Strategies
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Sales and distribution are the lifeblood of any business; socially responsible businesses are no different. To make a difference in the world, a business has to make its product or service available and get the public to buy it. But how can one compete with businesses for which the bottom line is the only measure of success? You need to get creative! In this practical and inspiring guide, Thompson and Soper draw on real -world examples to show how a values-driven business can establish a foundation from which innovative sales and distribution strategies naturally flow. They lay out concrete steps for communicating a powerful, motivating vision for the business, and for designing sales and distribution strategies that fit the needs, interests, and habits of the target customer. ""Values Sell"" will help any socially conscious entrepreneur develop competitive sales and distribution strategies while staying true to his or her distinctive mission.
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Nadine A. Thompson is not only the president, CEO, and co-founder of Warm Spirit, she is the visionary and leader of a community of over 20,000 women and men who are empowered entrepreneurs and change agents. In 1997, Nadine founded Warm Spirit with friend and entrepreneur Daniel Wolf. She was excited about the possibilities of creating a business venture that would enlighten and empower women. Warm Spirit provides access to entrepreneurial opportunities and high-quality natural products and creates wealth for the consultants and their communities. Its unique marketing plan returns approximately fifty cents from each dollar in sales back into the pockets of the consultants and therefore recycles wealth and profits directly back into these communities. In 2006, the company was named the Emerging Company of the Year by Black Enterprise magazine.
Angela E. Soper is a freelance writer, media consultant, and documentary filmmaker based in Salt Lake City, Utah. For nine years (1996–2005) she worked as the creative director/screen- writer in the Visual Productions Department of Nu Skin Enterprises, a billion dollar, worldwide network-marketing company located in Provo, Utah. While she was at Nu Skin, Angela’s work as a corporate video screenwriter won numerous awards in the industrial film category. She also cowrote the company’s twentieth anniversary hardcover book, Journey, which was recognized in Print magazine’s 2005 Regional Design Annual and in Graphic Design USA (June 2005). She has written for Pax Tele- vision, the Washington Post, People magazine, and the Salt Lake Tribune, as well as for regional publications in Indiana, Virginia, and Utah.
Angela E. Soper is a freelance writer, media consultant, and documentary filmmaker based in Salt Lake City, Utah. For nine years (1996–2005) she worked as the creative director/screen- writer in the Visual Productions Department of Nu Skin Enterprises, a billion dollar, worldwide network-marketing company located in Provo, Utah. While she was at Nu Skin, Angela’s work as a corporate video screenwriter won numerous awards in the industrial film category. She also cowrote the company’s twentieth anniversary hardcover book, Journey, which was recognized in Print magazine’s 2005 Regional Design Annual and in Graphic Design USA (June 2005). She has written for Pax Tele- vision, the Washington Post, People magazine, and the Salt Lake Tribune, as well as for regional publications in Indiana, Virginia, and Utah.
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