Produsing Theory in a Digital World 2.0 ─ The Intersection of Audiences and Production in Contemporary Theory

Continuing the themes in the previous Produsing Theory volume, this volume brings together 16 essays on the tension between producing and consuming new media. They draw on Axel Bruns' concept of produsage, the “collaborative and continuous building and extending of existing content in pursuit of further improvement,” which views “produsers” as having a hybrid role as producers and users of media content. Communication and other scholars from Australia, North America, and Europe discuss internet governance, the darknet, social media's impact on adolescent identity formation, the popularity of social media, video gameplay as coproduction, the use of social media audience metrics in TV audience measurement, black cyberfeminist theory, digital human rights reporting by civilian witnesses, Twitter as a pedagogical tool in higher education, cyberbullying, and other topics. Annotation c2015 Ringgold, Inc., Portland, OR (protoview.com)

Rebecca Ann Lind (PhD, University of Minnesota) is Associate Professor of Communication and Associate Dean of the College of Liberal Arts and Sciences at the University of Illinois at Chicago. She has published on race, gender, class, and media; new media studies; media ethics; and media audiences.